A hot-of-the-presses report titled "Adobe Analytics Holiday Forecast 2020" predicts that 42% of shopping will be done from smartphones this holiday season. Furthermore, the report states that "smartphone shopping dollars will grow by 55% YoY this season" and that "$28.1B more will be spent on smartphones this year". If your jewelry...
Who doesn't like free stuff? I can guarantee that your customers would surely appreciate it. In honor of the upcoming Thanksgiving holiday, we'd like to celebrate the spirit of giving. When was the last time you gave back to your followers and customers as a way of showing your appreciation?...
According to data from Campaign Monitor, more than 116 million emails get sent on Black Friday alone. Can you remember Black Friday 2019 and how many emails you received from brands you follow? Today's consumers are bombarded by emails not only on Black Friday but every day. Even if you're...
Not only have I reached a very important milestone in my podcasting journey, but I'm also officially publishing Jewelry Marketing Joy. I'm excited to celebrate 100 episodes of the Joy Joya Jewelry Marketing Podcast and the launch of my book, which is the first-of-its-kind resource for the industry. Jewelry Marketing Joy...
In Episode #99 of the Joy Joya Jewelry Marketing Podcast, I interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool for brands that want to provide their customers with more personalized shopping experiences. Nostra uses psychometric data to display relevant...
Developed by Italian economist Vilfredo Pareto in the early 1900s, the Pareto principle, or "the 80-20 rule", states that approximately 80% of the results come from 20% of the causes or efforts. While observing land-ownership patterns in Italy, Pareto noticed that only about 20% of the population - the most...
[vc_row][vc_column][vc_column_text]After months of anticipation, my book Jewelry Marketing Joy is now available for pre-order on Amazon. Whether you're planning to launch a new jewelry brand, or you've been running a jewelry business for decades, you'll benefit from the knowledge and wisdom contained within the 18 chapters. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_single_image image="1853" img_size="large" alignment="center" onclick="custom_link"...
If you collect email addresses on your website or sell anything from your ecommerce storefront, then you have access to sensitive data that your customers would definitely not want exposed. Jewelry businesses of every size - even the small ones - should be actively protecting customer data and addressing their...
In Episode #92 of the Joy Joya Jewelry Marketing Podcast, I interview Liz Kantner, a self-described marketer, content creator, jewelry brand advocate, and more. Though not a jewelry designer herself, Liz is passionate about helping independent jewelry artists - especially emerging designers - thrive in the modern marketplace. After graduating...
In last week's blog post, we explained how you can determine an appropriate jewelry marketing budget and plan your marketing spend based on your current circumstances and goals. If you're struggling to imagine how that money will be spent, then you'll definitely want to read this post, which explains how...
