In Episode #79 of the Joy Joya Jewelry Marketing Podcast, I interview Deb LaBudde, the founder and CEO of Memo, a highly-curated ecommerce fine jewelry retailer that offers customers a very unique and innovative shopping experience - at home. Launched in December 2016, this first-of-its-kind ecommerce site completely transformed how...
Since the implementation of "shelter in place" rules during the coronavirus pandemic, more jewelry brands have been opting to replace their lucrative in-person event marketing strategy with a virtual one, taking advantage of free platforms like Instagram Live. Through these platforms, brands are able to connect with their audiences in...
In Episode #77 of the Joy Joya Jewelry Marketing Podcast, I interview Tracy Matthews. Not only does Tracy run a successful jewelry brand, but she is also the Chief Visionary Officer of Flourish & Thrive Academy, which helps other jewelry business owners launch, grow, and scale profitable businesses. Through her platform...
I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post is part two of a (so far) three-part series, and I'll be answering three questions at a time. Click here to read part one, and click...
I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post is part two of a (so far) three-part series, and I'll be answering three questions at a time. Click here to read part one. If you'd...
I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post is part one of a (so far) three-part series, and I'll be answering three questions at a time. If you'd still like to submit a question,...
In Episode #73 of the Joy Joya Jewelry Marketing Podcast, I interview Marco Giovanelli, CEO of business development and strategy consulting firm Giovanelli Consulting. He's committed to helping luxury brands improve their value propositions, increase their profits, research new market possibilities, expand their product offerings, and more. Born and raised in Italy,...
Here's the thing: if you want to be a successful jewelry brand, then you can never press "pause" on your marketing strategy, not even when a pandemic creates economic uncertainty and forces people to stay at home. However, you will definitely need to adjust your marketing campaigns and reconsider the...
In Episode #71 of the Joy Joya Jewelry Marketing Podcast, I interview Mayumi Ishii, the exclusive U.S. distributor of Chrysmela, which makes and sells the most secure earring back in the world. Since it was launched in 2008, the proven technology has been patented in five countries: the US, UK,...
Like it or not, we live in a data-driven world. With each of your jewelry brand's digital footprints, you generate heaps of data, from your ecommerce store and your social media presence to your email marketing, digital advertising campaigns, and beyond. You probably have more data associated with your jewelry...
