In Episode #29 of the Joy Joya Jewelry Marketing Podcast, I interviewed Alain Simic, a jewelry, fashion, and fine art photographer based in New York City. We discussed the role that high-quality commercial photography can play in a fine jewelry brand's comprehensive marketing strategy. Prior to starting his career as a...
Jewelry can be so easy to copy; some swindling entrepreneurs attend trade shows just to peep other designers’ works. Then, they decide how they can manufacture the designs with cheaper materials. Ultimately, they try to sell their knock-off pieces at lower prices. Even worse, many consumers don’t understand the true value of diamonds, precious...
One of the most difficult aspects of photographing jewelry is capturing its "sparkle," especially the brilliance, fire, and scintillation of a beautiful diamond. In the jewelry industry, sharing a beautiful product photo on your website or via your social media accounts is the most effective way to entice a customer who isn't...
