In Episode #112 of the Joy Joya Jewelry Marketing Podcast, I interview Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury brands. This is the second part of a two-part interview, and you can listen to the first part here. Prior to...
In Episode #111 of the Joy Joya Jewelry Marketing Podcast, I interview Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury brands. It's the first interview of 2021, and it's going to be a two-parter, since my conversation with Jen lasted...
In my experience speaking to jewelry entrepreneurs, I find there's a lot of confusion about the terms "marketing", "public relations", and "sales", which are sometimes used interchangeably. Though these business functions often support each other, they're very different. In this blog post, I'm going to clarify what each one means,...
