market research Archives » Jewelry Marketing Consultant & Branding Expert

How to Make Jewelry Your Customers Want to Buy

Sometimes, jewelry brands are so committed to their vision that they lose sight of what customers want. While it’s true that a jewelry brand must find the right customers, usually the right customers know even better than the brand what’s most in demand and what the market needs. Have you ever...

5 Ways to Determine Your Jewelry Brand’s Target Customer

Before moving forward with any marketing strategy for your jewelry brand, you must know your target customer or at least be able to make an educated guess about who your target customer may be. We explain how you can get to know your customers better - and why knowing them...