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Jewelry Marketing in the Time of Coronavirus

Here's the thing: if you want to be a successful jewelry brand, then you can never press "pause" on your marketing strategy, not even when a pandemic creates economic uncertainty and forces people to stay at home. However, you will definitely need to adjust your marketing campaigns and reconsider...

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10 Things Marketing Can and Can’t Do for Your Jewelry Brand

Unfortunately, too many jewelry business owners have unrealistic expectations about what marketing can achieve, especially on a short timeline. They hope that the right marketing initiative will be able to solve long-standing problems by doing things like erasing years of poor customer service, adding sparkle to a lackluster product...

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Beware “Checklist Marketing” for Your Jewelry Brand

Do you sometimes feel completely overwhelmed by all your marketing initiatives? Do you feel pressure to "do" more marketing, just to keep up with your competitors and your head above water? If you answered "yes" to one or both of these questions, then you may be guilty of participating...

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Three Offline Marketing Strategies for Ecommerce Jewelry Brands

Digital marketing strategies like social media marketing and search engine optimization can definitely be effective for your ecommerce jewelry brand, but you don’t want to neglect other "old school" marketing strategies, which could help you set your brand apart from the competition. In this blog post, we’ll share some...

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10 Last-Minute Holiday Marketing Strategies for Your Jewelry Brand

With about a week until Christmas, you may be brainstorming last-minute sales strategies while there's still time to ship. With proper planning, you've likely already done a great job attracting a steady stream of customers throughout the season, so last-minute shoppers will be simply be icing on the gingerbread! Last-minute...

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