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Multichannel vs. Omnichannel Marketing for Jewelry Brands

In "Jewelry Marketing in the Time of Coronavirus", we discussed the importance of multichannel and omnichannel for jewelry brands. However, we haven't really explored these two sales models in detail, and we never really explained how multichannel marketing is different from omnichannel marketing. We'll elaborate in this blog post. During...

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Interview with Sneh Parmar, Next-Gen Ecommerce Innovator

In Episode #85 of the Joy Joya Jewelry Marketing Podcast, I interview Sneh Parmar, the CEO and co-founder of Lucky Labs. Unlike most guests on this podcast, Sneh is not part of the jewelry industry. However, the Lucky Moments platform that Sneh has developed through his company could potentially...

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Interview with Marco Giovanelli, Luxury Business Consultant

In Episode #73 of the Joy Joya Jewelry Marketing Podcast, I interview Marco Giovanelli, CEO of business development and strategy consulting firm Giovanelli Consulting. He's committed to helping luxury brands improve their value propositions, increase their profits, research new market possibilities, expand their product offerings, and more. Born and raised in...

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