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How to Engage Authentically As a Jewelry Brand on Instagram

Are you frustrated by the Instagram algorithm? I know the answer to that question is “yes”. If you’re like most jewelry brands, then you’re probably wondering why your posts are getting seen and liked by so few people. I understand that it's super frustrating to plan and create awesome...

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Popularity Contest

Should a Jewelry Brand Buy Followers and Likes?

Recently, I had the chance to meet my new friend Jilienne - jewelry connoisseur and jewelry marketing/PR extraordinaire - for coffee, and we chatted about social media marketing for jewelry brands. At some point, a stranger interrupted our conversation and added his thoughts about buying likes (and taking "desperate selfies," but that's...

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