Webinar: 5 Ways to Maintain Jewelry Marketing Momentum During a Global Crisis
Here’s the thing about marketing: if you want to be a successful jewelry brand, then you can never press “pause” on your marketing strategy, not even when a pandemic creates economic uncertainty and forces people to stay at home. However, you will definitely need to adjust your marketing campaigns and reconsider the role of marketing in your overall business strategy.
So what are some ways that you can maintain marketing momentum when you’re feeling less-than-motivated, experiencing supply chain-related delays, and watching your sales decrease? Even if your sales are booming right now, how can you prepare for an uncertain future? Laryssa of Joy Joya Jewelry Marketing has five ways to maintain your marketing momentum.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. Joy Joya offers a comprehensive range of marketing services, including branding, content, email, events, social media, and more. In addition, she’s the host of the Joy Joya Jewelry Marketing Podcast, which you can find on iTunes or your favorite podcast provider, and you can also catch her on the Joy Joya Jewelry Marketing YouTube channel. She offers a wealth of free resources, including ebooks and case studies, on the Joy Joya website.