{"id":2058,"date":"2021-03-08T08:00:00","date_gmt":"2021-03-08T16:00:00","guid":{"rendered":"https:\/\/joyjoya.com\/?p=2058"},"modified":"2021-03-08T08:00:00","modified_gmt":"2021-03-08T16:00:00","slug":"paul-spinak-on-jewelry-branding","status":"publish","type":"post","link":"https:\/\/joyjoya.com\/paul-spinak-on-jewelry-branding\/","title":{"rendered":"Interview With Marketing Expert Paul Spinak on Jewelry Branding"},"content":{"rendered":"\n<p><strong><em>In Episode #117 of the <a rel=\"noreferrer noopener\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/joy-joya-jewelry-marketing-podcast\/id1441935014\" target=\"_blank\">Joy Joya Jewelry Marketing Podcast<\/a>, I interview  Paul Spinak, founder of <a href=\"https:\/\/www.themmachine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Marketing Machine<\/a>, an innovative and creative marketing agency located in downtown Raleigh, NC. Paul is the agency\u2019s creative director, marketing strategist, brand guardian, and sales force all wrapped up in one high-octane package.<\/em><\/strong><\/p>\n\n\n\n<iframe style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18210740\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/a65449\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\"><\/iframe>\n\n\n\n<p>Paul and I first bonded over our shared love of branding, and then I found out we had much more in common. We were both born and raised in New Jersey, so he\u2019s basically my brother from another mother.<\/p>\n\n\n\n<p>In this episode, we focus our discussion on two very nebulous topics that confuse many jewelry entrepreneurs &#8211; marketing strategy and branding. What in the world do these two terms mean, and how can you wrap your head around them as a small business owner? We\u2019ll answer all those questions in this episode.<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/jPIjx8HP1rM\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\n\n\n<p>It was such a pleasure to be able to chat with Paul about marketing strategy and branding, and I hope you have a slightly clearer understanding of these topics now. To learn more about Paul\u2019s agency The Marketing Machine, visit <a href=\"https:\/\/www.themmachine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">the agency&#8217;s website<\/a>.\u00a0<\/p>\n\n\n\n<h2 id=\"episode-links\">Links mentioned at the beginning of this episode:<\/h2>\n\n\n\n<p>&#8220;<a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-launches-new-tiktok-for-business-profile-to-share-key-tips-and-insig\/595904\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok Launches New TikTok for Business Profile to Share Key Tips and Insights<\/a>&#8220;<\/p>\n\n\n\n<p>&#8220;&#8216;<a href=\"https:\/\/digiday.com\/sponsored\/why-marketing-can-no-longer-ignore-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why marketing can no longer ignore customer experience<\/a>&#8220;<\/p>\n\n\n\n<p>&#8220;<a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-provides-tips-to-help-brands-increase-customer-loyalty-infographi\/594373\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Provides Tips to Help Brands Increase Customer Loyalty [Infographic]<\/a>&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Episode #117 of the Joy Joya Jewelry Marketing Podcast, I interview Paul Spinak, founder of The Marketing Machine, an innovative and creative marketing agency located in downtown Raleigh, NC. Paul is the agency\u2019s creative director, marketing strategist, brand guardian, and sales force all wrapped up in one high-octane package. Paul and I first bonded [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[23],"tags":[40],"featured_image_src":{"landsacpe":["https:\/\/joyjoya.com\/wp-content\/uploads\/2020\/12\/Clickz2.png",300,100,false],"list":["https:\/\/joyjoya.com\/wp-content\/uploads\/2020\/12\/Clickz2.png",300,100,false],"medium":["https:\/\/joyjoya.com\/wp-content\/uploads\/2020\/12\/Clickz2.png",300,100,false],"full":["https:\/\/joyjoya.com\/wp-content\/uploads\/2020\/12\/Clickz2.png",300,100,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview With Marketing Expert Paul Spinak on Jewelry Branding &#187; Jewelry Marketing Consultant &amp; Branding Expert<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joyjoya.com\/paul-spinak-on-jewelry-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview With Marketing Expert Paul Spinak on Jewelry Branding\" \/>\n<meta property=\"og:description\" content=\"In Episode #117 of the Joy Joya Jewelry Marketing Podcast, I interview Paul Spinak, founder of The Marketing Machine, an innovative and creative marketing agency located in downtown Raleigh, NC. 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