In episode #206 of the Joy Joya Jewelry Marketing Podcast, I talk PR and the marketing conditions that need to be met in order to ensure that PR will truly work for you. In the last episode, I mentioned the Rough Cut podcast and how hosts Alain and JB were discussing PR and whether or not “anyone truly gives a damn!” I see a lot of jewelry brands investing in PR before they’re ready to do that, so hopefully this short episode will help someone out there save money or at least invest their money more strategically.

I’ll be covering:

• The foundation you need before investing in PR and why
• What will PR yield for you, and is it worth it?
• What to do if you decide you’re not ready for PR

Check out the audio or video episodes below.