Jewelry Marketing Joy

Jewelry Marketing Joy is the go-to guide for independent jewelry brands ready to stand out, connect with customers, and grow with purpose. Written by marketing expert Laryssa Wirstiuk, founder of boutique agency Joy Joya, this book distills nearly a decade of experience supporting jewelry businesses.

Jewelry was Laryssa’s first love when it came to shaping her agency’s focus - Joy Joya began as a jewelry marketing agency and served the industry exclusively for nine years. The insights in this book come directly from that deep experience, offering strategies that are tailored, tested, and proven to help jewelry brands thrive.

As consumer behavior shifts toward value-driven, emerging brands, the opportunity for independent jewelry businesses has never been greater. This book will help you:

• Understand what marketing really is - and how it works alongside PR and sales
• Lay the foundation for a smart, strategic approach to growth
• Explore proven marketing tactics specific to jewelry brands, from email and content to SEO and storytelling
• Build a brand that customers remember, trust, and love
• Optimize your digital presence, including your ecommerce store

Whether you're just starting out or ready to level up, Jewelry Marketing Joy will guide you in using your marketing resources wisely - and finding joy in the process.