The Joy Joya Team
At Joy Joya, we’re more than just a marketing agency—we’re a team of jewelry marketing specialists who are passionate about helping your brand shine. Our collective expertise spans strategy, email marketing, content creation, graphic design, and more, all working together to elevate your brand and help you achieve measurable growth.
When you partner with us, you gain access to an entire marketing department dedicated to your success.
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Laryssa Wirstiuk
Founder & Creative Director
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Kelly Tafoya
Email & Content Specialist
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Carylis Palacios
Marketing Operations Consultant
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Claire Jacobs
Lead Graphic Designer
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Golda Silva
Graphic Designer
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Rebecca McPhail
Client Account Manager
Unlock the Power of a Full Marketing Department
When you partner with Joy Joya, you’re not just hiring an agency - you’re gaining access to an entire team of specialists, each dedicated to making your jewelry brand shine. We act as your full-service marketing department, providing expertise across all channels and services, at a fraction of the cost of hiring in-house.
Let us handle your marketing, so you can focus on what you do best - creating beautiful jewelry.
With Joy Joya, you’ll have:
- A Marketing Strategist ensuring every element of your marketing works in harmony.
- Email Marketing Specialists maximizing the potential of your most profitable channel.
- Content Creation Experts crafting stories that fuel every aspect of your brand’s marketing.
- Social Media Strategists building a strong, engaging presence across platforms.
- Data Analysts providing insights that drive smarter marketing decisions.
Let’s discuss how our team can help your brand grow. Schedule a Discovery Call today!
![](http://joyjoya.com/cdn/shop/files/Headshot_492e29d3-41f0-4b66-b959-f1f49d9c3885.png?v=1728848366&width=1500)
Laryssa Wirstiuk, Founder
Laryssa Wirstiuk is the founder and creative director of Joy Joya. She’s dedicated her career to helping jewelry entrepreneurs tell impactful stories about their brands and products, so they can attract their target customers now and for the long term.
Laryssa’s the author of Jewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand and the creator and host of the Joy Joya Jewelry Marketing Podcast. She’s presented at a number of industry conferences – including JCK and AGS Conclave – and has appeared as a guest on webinars and other events, speaking on the subject of marketing for jewelry brands.
Laryssa is a passionate proponent of a holistic, content-first approach to marketing driven by data and strategy and built for longevity. It’s the only approach that has driven repeatable and sustainable results for Joy Joya’s clients at every stage of growth, from the solopreneur to the multi-million dollar brand.
Laryssa's Recent Speaking Engagements
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AGS Conclave 2024
At AGS Conclave 2024 in Austin, Laryssa presented on "Multi-Demographic Marketing" and "The Art of Retaining Customers".
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JCK Las Vegas 2024
Laryssa gave three talks: "Crafting Social Media Captions", "Leveraging User-Generated Content", and "How to Integrate Offline and Online Experiences".
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Istanbul Jewelry Show 2023
Laryssa was invited to Istanbul to moderate a panel of global jewelry influencers titled "Secrets to Success in Social Media and Digitization".
Get Laryssa's Book
Jewelry Marketing Joy is the go-to guide for jewelry entrepreneurs seeking to boost brand awareness, attract ideal customers, and increase profits. Written by marketing expert Laryssa Wirstiuk, the book covers essential strategies for building a memorable brand, optimizing your digital presence, and navigating impactful marketing tactics. Whether you're just starting or looking to grow, this book will help you find joy in the process of marketing your jewelry brand.
Jewelry Marketing Joy
Laryssa's Podcast
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Quizzes Are the Secret to Growing Your Jewelry ...
Episode #323 – Quizzes Are the Secret to Growing Your Jewelry Brand's Email List Quizzes aren’t just fun—they’re a game-changer for email marketing and customer engagement. In this episode, I’m...
Quizzes Are the Secret to Growing Your Jewelry ...
Episode #323 – Quizzes Are the Secret to Growing Your Jewelry Brand's Email List Quizzes aren’t just fun—they’re a game-changer for email marketing and customer engagement. In this episode, I’m...
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What Is a Marketing Strategy, Really? (And Why ...
Episode #322 – What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business)You’ve probably heard the term “marketing strategy” before, but what does it actually...
What Is a Marketing Strategy, Really? (And Why ...
Episode #322 – What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business)You’ve probably heard the term “marketing strategy” before, but what does it actually...
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6 Ways to Revitalize Your Jewelry Business When...
Episode #321 - "6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trialCheck out the new JoyDeck YouTube channel:...
6 Ways to Revitalize Your Jewelry Business When...
Episode #321 - "6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trialCheck out the new JoyDeck YouTube channel:...
Laryssa's Press and Clips
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How to Retain Customers and Save on Marketing C...
Customer retention is one of the most powerful yet cost-effective jewelry marketing strategies. With the average cost to acquire a new ecommerce customer skyrocketing from $9 in 2013 to $29...
How to Retain Customers and Save on Marketing C...
Customer retention is one of the most powerful yet cost-effective jewelry marketing strategies. With the average cost to acquire a new ecommerce customer skyrocketing from $9 in 2013 to $29...
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Optimize Your Jewelry Marketing With Effective ...
A strong online presence is a must for jewelry brands looking to thrive in today’s digital landscape. Your website is the virtual storefront of your brand, welcoming customers and guiding...
Optimize Your Jewelry Marketing With Effective ...
A strong online presence is a must for jewelry brands looking to thrive in today’s digital landscape. Your website is the virtual storefront of your brand, welcoming customers and guiding...
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Tactics for Generating Jewelry Marketing Conten...
Creating engaging marketing content is an ongoing challenge for jewelry businesses, especially in a landscape shaped by evolving consumer preferences and digital trends. However, prioritizing quality over quantity and focusing...
Tactics for Generating Jewelry Marketing Conten...
Creating engaging marketing content is an ongoing challenge for jewelry businesses, especially in a landscape shaped by evolving consumer preferences and digital trends. However, prioritizing quality over quantity and focusing...
Ready to Schedule a Discovery Call?
Let’s connect and see if we’re a good fit. In this call, we’ll get to know your business, discuss your challenges, and explore how our expertise can help you shine.