Laryssa Wirstiuk is the founder and creative director of Joy Joya. She’s dedicated her career to helping jewelry entrepreneurs tell impactful stories about their brands and products, so they can attract their target customers now and for the long term.

Laryssa’s the author of Jewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand and the creator and host of the Joy Joya Jewelry Marketing Podcast. She’s presented at a number of industry conferences – including JCK and AGS Conclave – and has appeared as a guest on webinars and other events, speaking on the subject of marketing for jewelry brands.

Laryssa is a passionate proponent of a holistic, content-first approach to marketing driven by data and strategy and built for longevity. It’s the only approach that has driven repeatable and sustainable results for Joy Joya’s clients at every stage of growth, from the solopreneur to the multi-million dollar brand.