Marketing With Laryssa

Podcast and YouTube Channel


At Joy Joya, we believe that sharing knowledge is just as important as delivering great marketing results. That’s why, in 2018, our founder Laryssa launched a podcast - now called Marketing With Laryssa - to offer product-based brands a mix of actionable tips, industry insights, and real-world strategies.

With 300+ episodes and counting, the show reflects our commitment to transparency and thought leadership. Whether you’re a client or simply curious, Marketing With Laryssa gives you a front-row seat to the ideas and strategies that fuel our work - and can help your brand grow with clarity and confidence.

Podcast Episodes

Your email is too long

Strong Email Copy: How to Write eCommerce Email...

If you've ever felt like your emails are too long, you're probably right. Most ecommerce founders don't have a “copy problem.” They have an overwriting habit. Emails turn into mini...

Strong Email Copy: How to Write eCommerce Email...

If you've ever felt like your emails are too long, you're probably right. Most ecommerce founders don't have a “copy problem.” They have an overwriting habit. Emails turn into mini...

People will unsubscribe - don't panic

Email List Churn: Obsessing Over Unsubscribes I...

Unsubscribes can feel personal, like every time someone leaves your email list, it's proof you're doing something wrong. But here's the truth most e-commerce brands miss: unsubscribes aren't your real...

Email List Churn: Obsessing Over Unsubscribes I...

Unsubscribes can feel personal, like every time someone leaves your email list, it's proof you're doing something wrong. But here's the truth most e-commerce brands miss: unsubscribes aren't your real...

Gmail Primary Inbox & Promotions Tab: Where Should You Land?

Gmail Primary Inbox & Promotions Tab: Where Sho...

If you've ever worried about your ecommerce emails landing in Gmail's Promotions tab instead of the Primary inbox, you're not alone. Many brands obsess over inbox placement, convinced that reaching...

Gmail Primary Inbox & Promotions Tab: Where Sho...

If you've ever worried about your ecommerce emails landing in Gmail's Promotions tab instead of the Primary inbox, you're not alone. Many brands obsess over inbox placement, convinced that reaching...

What Percentage of Revenue Should Email Drive?

What Percentage of Revenue Should Email Drive?

If you’ve ever stared at your email revenue report and thought, “Is this… good?” You're not alone. The internet is full of people throwing around percentages like they’re gospel. “Email...

What Percentage of Revenue Should Email Drive?

If you’ve ever stared at your email revenue report and thought, “Is this… good?” You're not alone. The internet is full of people throwing around percentages like they’re gospel. “Email...

How many cart emails is overkill

How Many Abandonment Emails Are Too Many?

Every ecommerce founder I know has two fears that live side-by-side: “Don’t annoy my audience.” “Don’t leave money on the table.” Abandonment email flows hit both fears at the exact...

How Many Abandonment Emails Are Too Many?

Every ecommerce founder I know has two fears that live side-by-side: “Don’t annoy my audience.” “Don’t leave money on the table.” Abandonment email flows hit both fears at the exact...

Overdesigning Emails Is Killing Your Clicks (Do This Instead)

Overdesigning Emails Is Killing Your Clicks (Do...

Every week, I see brilliant e-commerce founders pouring their energy into the wrong thing: the design of their emails. They’re zooming in at 450%, agonizing over pixel spacing, debating whether...

Overdesigning Emails Is Killing Your Clicks (Do...

Every week, I see brilliant e-commerce founders pouring their energy into the wrong thing: the design of their emails. They’re zooming in at 450%, agonizing over pixel spacing, debating whether...