Marketing With Laryssa

Podcast and YouTube Channel


At Joy Joya, we believe that sharing knowledge is just as important as delivering great marketing results. That’s why, in 2018, our founder Laryssa launched a podcast - now called Marketing With Laryssa - to offer product-based brands a mix of actionable tips, industry insights, and real-world strategies.

With 300+ episodes and counting, the show reflects our commitment to transparency and thought leadership. Whether you’re a client or simply curious, Marketing With Laryssa gives you a front-row seat to the ideas and strategies that fuel our work - and can help your brand grow with clarity and confidence.

Listen on Apple PodcastsWatch on YouTube

Podcast Episodes

Your Real Growth Problem

Getting More Traffic Won’t Fix This Ecommerce P...

When e-commerce revenue stalls, the default assumption is almost always “we need more traffic.” More ads. More list growth. More reach. But if the experience after the click is weak,...

Getting More Traffic Won’t Fix This Ecommerce P...

When e-commerce revenue stalls, the default assumption is almost always “we need more traffic.” More ads. More list growth. More reach. But if the experience after the click is weak,...

Your Emails All Sound the Same

Choose the Right Theme for Your Product Marketi...

Seasonal themes can make your email marketing feel cohesive and intentional. If you lean too hard into one, every email starts sounding the same. In this post, we’re talking about...

Choose the Right Theme for Your Product Marketi...

Seasonal themes can make your email marketing feel cohesive and intentional. If you lean too hard into one, every email starts sounding the same. In this post, we’re talking about...

Cart Abandonment: Are Your Revenue Recovery Rates Healthy?

Cart Abandonment: Are Your Revenue Recovery Rat...

If you have ever opened Shopify, glanced at your abandoned carts, and thought, “Why aren’t we getting all of this money back?”, you are not alone. Cart abandonment is normal,...

Cart Abandonment: Are Your Revenue Recovery Rat...

If you have ever opened Shopify, glanced at your abandoned carts, and thought, “Why aren’t we getting all of this money back?”, you are not alone. Cart abandonment is normal,...

Is paying more for an email platform worth it?

Email Marketing Platform Cost: Is Paying More W...

If you have ever priced out an email marketing platform and thought, “Wait. That costs how much?” You are not alone. Most brands start the comparison process looking for the...

Email Marketing Platform Cost: Is Paying More W...

If you have ever priced out an email marketing platform and thought, “Wait. That costs how much?” You are not alone. Most brands start the comparison process looking for the...

Does being consistent matter in email marketing?

Email Marketing Consistency: What Actually Matters

If you’ve ever been told to “just be consistent” with email marketing, you’ve probably heard it framed as a simple rule: send every week, never miss, and stay top of...

Email Marketing Consistency: What Actually Matters

If you’ve ever been told to “just be consistent” with email marketing, you’ve probably heard it framed as a simple rule: send every week, never miss, and stay top of...

Stop Sending to Everyone

3 Essential Email Segments to Stabilize Campaig...

Email marketing results feeling inconsistent? The problem might not be your copy or your offer. It could be that you're trying to do too much with every send. When you...

3 Essential Email Segments to Stabilize Campaig...

Email marketing results feeling inconsistent? The problem might not be your copy or your offer. It could be that you're trying to do too much with every send. When you...