Marketing With Laryssa

Podcast and YouTube Channel


At Joy Joya, we believe that sharing knowledge is just as important as delivering great marketing results. That’s why, in 2018, our founder Laryssa launched a podcast - now called Marketing With Laryssa - to offer product-based brands a mix of actionable tips, industry insights, and real-world strategies.

With 300+ episodes and counting, the show reflects our commitment to transparency and thought leadership. Whether you’re a client or simply curious, Marketing With Laryssa gives you a front-row seat to the ideas and strategies that fuel our work - and can help your brand grow with clarity and confidence.

Podcast Episodes

Is paying more for an email platform worth it?

Email Marketing Platform Cost: Is Paying More W...

If you have ever priced out an email marketing platform and thought, “Wait. That costs how much?” You are not alone. Most brands start the comparison process looking for the...

Email Marketing Platform Cost: Is Paying More W...

If you have ever priced out an email marketing platform and thought, “Wait. That costs how much?” You are not alone. Most brands start the comparison process looking for the...

Does being consistent matter in email marketing?

Email Marketing Consistency: What Actually Matters

If you’ve ever been told to “just be consistent” with email marketing, you’ve probably heard it framed as a simple rule: send every week, never miss, and stay top of...

Email Marketing Consistency: What Actually Matters

If you’ve ever been told to “just be consistent” with email marketing, you’ve probably heard it framed as a simple rule: send every week, never miss, and stay top of...

Stop Sending to Everyone

3 Essential Email Segments to Stabilize Campaig...

Email marketing results feeling inconsistent? The problem might not be your copy or your offer. It could be that you're trying to do too much with every send. When you...

3 Essential Email Segments to Stabilize Campaig...

Email marketing results feeling inconsistent? The problem might not be your copy or your offer. It could be that you're trying to do too much with every send. When you...

Your email is too long

Strong Email Copy: How to Write eCommerce Email...

If you've ever felt like your emails are too long, you're probably right. Most ecommerce founders don't have a “copy problem.” They have an overwriting habit. Emails turn into mini...

Strong Email Copy: How to Write eCommerce Email...

If you've ever felt like your emails are too long, you're probably right. Most ecommerce founders don't have a “copy problem.” They have an overwriting habit. Emails turn into mini...

People will unsubscribe - don't panic

Email List Churn: Obsessing Over Unsubscribes I...

Unsubscribes can feel personal, like every time someone leaves your email list, it's proof you're doing something wrong. But here's the truth most e-commerce brands miss: unsubscribes aren't your real...

Email List Churn: Obsessing Over Unsubscribes I...

Unsubscribes can feel personal, like every time someone leaves your email list, it's proof you're doing something wrong. But here's the truth most e-commerce brands miss: unsubscribes aren't your real...

Gmail Primary Inbox & Promotions Tab: Where Should You Land?

Gmail Primary Inbox & Promotions Tab: Where Sho...

If you've ever worried about your ecommerce emails landing in Gmail's Promotions tab instead of the Primary inbox, you're not alone. Many brands obsess over inbox placement, convinced that reaching...

Gmail Primary Inbox & Promotions Tab: Where Sho...

If you've ever worried about your ecommerce emails landing in Gmail's Promotions tab instead of the Primary inbox, you're not alone. Many brands obsess over inbox placement, convinced that reaching...