In episode #202 of the Joy Joya Jewelry Marketing Podcast, I talk about being an early adopter in business or marketing. Do you typically get curious about the latest trend, tech tool, or innovation? Or do you wait for others to try it first before you give it a look? In recent years, some of these things have included TikTok, NFTs/metaverse, AR/VR try-on, and livestream shopping, just to name a few.

I’ll be discussing:

• My personal take on early adoption – what do I think?
• Should you try to be more of an early adopter? Or should you watch and learn?
• If you do choose to be an early adopter, how can you do it in a balanced and strategic way?

Check out the audio or video episodes below.