Our Mission and Passion
A Women-Founded, Women-Led Team
At Joy Joya, marketing is about connection, storytelling, and bringing a jewelry brand’s vision to life. We’re proud to be a women-founded and women-led team, driven by the belief that understanding the heart of a brand requires a deep connection to its story.
In the jewelry industry, where women make up the majority of the market, our perspective as passionate, jewelry-loving women offers a unique and powerful advantage. We don’t just market jewelry; we live, wear, and celebrate it.
Our Personalized Approach
Our mission goes beyond crafting strategies; it’s about truly seeing and hearing our clients and being fully present in their journey. We understand that no two jewelry businesses are the same, so we adapt our proven methodologies to highlight each brand’s individual path, ensuring every unique story comes to life. Our approach is holistic and collaborative, digging deep to align marketing strategies with a business’s core, audience, and future goals.
We thoughtfully lead the way toward growth and clarity by asking questions and seeking insights that illuminate the path forward. Standing side-by-side as partners, we embrace the shared mindset of, “Let’s see what we can create together.” Rooted in respect and collaboration, our honesty and confident expertise build trust and foster a true partnership grounded in a shared vision for success.
Staying True to Our Roots
Despite our growth over the last 8 years and our work with more established clients, we remain rooted in our origins. Joy Joya was built on the foundation of supporting solopreneurs—because our founder started as one, and they were her earliest clients. We continue to uplift independent jewelry brands with scalable plans and initiatives like the bi-annual Joy Joya Jewelry Marketing Grant, which awards free jewelry marketing services to promising emerging brands.
In 2024, we also launched JoyDeck, a jewelry marketing platform designed for solopreneurs and DIY-ers to access guidance, resources, and community, reflecting our belief that success is even better when shared. We’re committed to empowering jewelry business owners at every stage, from dreamers just starting out to those leading thriving brands.
From a Spark of Inspiration to a Lasting Legacy
Joy Joya was born from an idea written on a napkin at a crossroads in our founder Laryssa's career. With a blend of marketing expertise and a Master of Fine Arts degree in Creative Writing, she left other industries behind to embrace the storytelling and sparkle of jewelry. Today, the passion that first inspired her runs through everything we do. The dedication, emotion, and artistry of the jewelry industry have kept us captivated since day one. And as a team of women supporting a primarily women-driven market, we’re honored to amplify the stories that resonate with those who create, appreciate, and wear jewelry every day.
At Joy Joya, we’re here to grow with you, champion your journey, and ensure that your brand’s unique story shines brightly in every way.