Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

Livestream Shopping for Jewelry Brands

Livestream Shopping for Jewelry Brands

In episode #172 of the Joy Joya Jewelry Marketing Podcast, I share the opportunities for jewelry brands in livestream content. I recently gave a presentation on this topic at the...

Livestream Shopping for Jewelry Brands

In episode #172 of the Joy Joya Jewelry Marketing Podcast, I share the opportunities for jewelry brands in livestream content. I recently gave a presentation on this topic at the...

Interview With Megan Crabtree, Founder of Crabtree Advisory

Interview With Megan Crabtree, Founder of Crabt...

In episode #171 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Megan Crabtree, the founder of Crabtree Advisory. Before starting her business, she built a long...

Interview With Megan Crabtree, Founder of Crabt...

In episode #171 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Megan Crabtree, the founder of Crabtree Advisory. Before starting her business, she built a long...

5 Misconceptions About Jewelry Marketing Data

5 Misconceptions About Jewelry Marketing Data

In episode #170 of the Joy Joya Jewelry Marketing Podcast, I share five reasons why your jewelry marketing data may be incorrect or steering you in the wrong direction –...

5 Misconceptions About Jewelry Marketing Data

In episode #170 of the Joy Joya Jewelry Marketing Podcast, I share five reasons why your jewelry marketing data may be incorrect or steering you in the wrong direction –...

Interview With Sophie Simon, Gemologist and Colored Gem Trader

Interview With Sophie Simon, Gemologist and Col...

In episode #169 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Sophie Simon, founder and CEO of Tsubaa Gems. Sophie’s a master at colored gemstones, and...

Interview With Sophie Simon, Gemologist and Col...

In episode #169 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Sophie Simon, founder and CEO of Tsubaa Gems. Sophie’s a master at colored gemstones, and...

Understanding SEO Keywords for Jewelry Brands

Understanding SEO Keywords for Jewelry Brands

In episode #168 of the Joy Joya Jewelry Marketing Podcast, I give a crash course in search engine keywords for search engine optimization or SEO. What are they, why do...

Understanding SEO Keywords for Jewelry Brands

In episode #168 of the Joy Joya Jewelry Marketing Podcast, I give a crash course in search engine keywords for search engine optimization or SEO. What are they, why do...

Interview With Ecommerce + Email Marketing Expert Jessica Totillo Coster

Interview With Ecommerce + Email Marketing Expe...

In episode #167 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jessica Totillo Coster, founder of Ecommerce Badassery. Jessica’s an ecommerce and email marketing strategist for...

Interview With Ecommerce + Email Marketing Expe...

In episode #167 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jessica Totillo Coster, founder of Ecommerce Badassery. Jessica’s an ecommerce and email marketing strategist for...