Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

Interview With Sophie Simon, Gemologist and Colored Gem Trader

Interview With Sophie Simon, Gemologist and Col...

In episode #169 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Sophie Simon, founder and CEO of Tsubaa Gems. Sophie’s a master at colored gemstones, and...

Interview With Sophie Simon, Gemologist and Col...

In episode #169 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Sophie Simon, founder and CEO of Tsubaa Gems. Sophie’s a master at colored gemstones, and...

Understanding SEO Keywords for Jewelry Brands

Understanding SEO Keywords for Jewelry Brands

In episode #168 of the Joy Joya Jewelry Marketing Podcast, I give a crash course in search engine keywords for search engine optimization or SEO. What are they, why do...

Understanding SEO Keywords for Jewelry Brands

In episode #168 of the Joy Joya Jewelry Marketing Podcast, I give a crash course in search engine keywords for search engine optimization or SEO. What are they, why do...

Interview With Ecommerce + Email Marketing Expert Jessica Totillo Coster

Interview With Ecommerce + Email Marketing Expe...

In episode #167 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jessica Totillo Coster, founder of Ecommerce Badassery. Jessica’s an ecommerce and email marketing strategist for...

Interview With Ecommerce + Email Marketing Expe...

In episode #167 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jessica Totillo Coster, founder of Ecommerce Badassery. Jessica’s an ecommerce and email marketing strategist for...

10 Tips for Better Welcome Emails

10 Tips for Better Welcome Emails

In episode #166 of the Joy Joya Jewelry Marketing Podcast, I I share 10 tips for sending better Welcome emails. What’s a Welcome email, and why does it play such...

10 Tips for Better Welcome Emails

In episode #166 of the Joy Joya Jewelry Marketing Podcast, I I share 10 tips for sending better Welcome emails. What’s a Welcome email, and why does it play such...

Interview With Jewelry Marketer Liz Kantner

Interview With Jewelry Marketer Liz Kantner

In episode #165 of the Joy Joya Jewelry Marketing Podcast, I share my interview Liz Kantner. It will be the second time Liz will be joining me on the podcast...

Interview With Jewelry Marketer Liz Kantner

In episode #165 of the Joy Joya Jewelry Marketing Podcast, I share my interview Liz Kantner. It will be the second time Liz will be joining me on the podcast...

5 Tips for Using YouTube for Jewelry Marketing

5 Tips for Using YouTube for Jewelry Marketing

In episode #164 of the Joy Joya Jewelry Marketing Podcast, I explain why you should consider using YouTube as part of your jewelry marketing strategy and also five tips for...

5 Tips for Using YouTube for Jewelry Marketing

In episode #164 of the Joy Joya Jewelry Marketing Podcast, I explain why you should consider using YouTube as part of your jewelry marketing strategy and also five tips for...