Marketing With Laryssa
Podcast and YouTube Channel
At Joy Joya, we believe that sharing knowledge is just as important as delivering great marketing results. That’s why, in 2018, our founder Laryssa launched a podcast - now called Marketing With Laryssa - to offer product-based brands a mix of actionable tips, industry insights, and real-world strategies.
With 300+ episodes and counting, the show reflects our commitment to transparency and thought leadership. Whether you’re a client or simply curious, Marketing With Laryssa gives you a front-row seat to the ideas and strategies that fuel our work - and can help your brand grow with clarity and confidence.
Podcast Episodes
Gmail Primary Inbox & Promotions Tab: Where Sho...
If you've ever worried about your ecommerce emails landing in Gmail's Promotions tab instead of the Primary inbox, you're not alone. Many brands obsess over inbox placement, convinced that reaching...
Gmail Primary Inbox & Promotions Tab: Where Sho...
If you've ever worried about your ecommerce emails landing in Gmail's Promotions tab instead of the Primary inbox, you're not alone. Many brands obsess over inbox placement, convinced that reaching...
What Percentage of Revenue Should Email Drive?
If you’ve ever stared at your email revenue report and thought, “Is this… good?” You're not alone. The internet is full of people throwing around percentages like they’re gospel. “Email...
What Percentage of Revenue Should Email Drive?
If you’ve ever stared at your email revenue report and thought, “Is this… good?” You're not alone. The internet is full of people throwing around percentages like they’re gospel. “Email...
How Many Abandonment Emails Are Too Many?
Every ecommerce founder I know has two fears that live side-by-side: “Don’t annoy my audience.” “Don’t leave money on the table.” Abandonment email flows hit both fears at the exact...
How Many Abandonment Emails Are Too Many?
Every ecommerce founder I know has two fears that live side-by-side: “Don’t annoy my audience.” “Don’t leave money on the table.” Abandonment email flows hit both fears at the exact...
Overdesigning Emails Is Killing Your Clicks (Do...
Every week, I see brilliant e-commerce founders pouring their energy into the wrong thing: the design of their emails. They’re zooming in at 450%, agonizing over pixel spacing, debating whether...
Overdesigning Emails Is Killing Your Clicks (Do...
Every week, I see brilliant e-commerce founders pouring their energy into the wrong thing: the design of their emails. They’re zooming in at 450%, agonizing over pixel spacing, debating whether...
The Perfect Email Campaign to Close the Year In...
Between December 26 and the first week of January, something magical happens. The holiday chaos fades, the gifts are unwrapped, and the pace of life slows just enough for people...
The Perfect Email Campaign to Close the Year In...
Between December 26 and the first week of January, something magical happens. The holiday chaos fades, the gifts are unwrapped, and the pace of life slows just enough for people...
The Real Email Strategy Begins After Black Frid...
You just crushed the Black Friday/Cyber Monday season. The orders rolled in, your site traffic spiked, and your products flew off the shelves. But now what? The real work begins,...
The Real Email Strategy Begins After Black Frid...
You just crushed the Black Friday/Cyber Monday season. The orders rolled in, your site traffic spiked, and your products flew off the shelves. But now what? The real work begins,...