JOY JOYA WHITE LABEL EMAIL + SMS
Make Email & SMS Your Most Profitable Upsell
We plug in behind the scenes as your retention partner for Shopify & DTC brands - delivering lifecycle strategy, flows, campaigns, and reporting under your brand, so you can drive higher value per client without adding a new service line to manage.
Why Agencies Partner with us
Whether you lead with creative, strategy, ads, or dev - retention is where the lifetime value gets unlocked.
And yet few agencies have the bandwidth or depth to do email/SMS right. We do. You own the relationship, the margin, and the client wins - we run the channel behind the scenes.
WHAT TO EXPECT
How The Partnership Works
1
Plug In
We onboard under your brand, sign the NDA, align on client goals, access, and working style.
2
Prove & Plan
We deliver the white-label audit + 90-day retention roadmap you can sell or approve directly.
3
Build & Optimize
We handle lifecycle flows, campaigns, segmentation, testing, and reporting - while you stay front-facing with the client.
! You choose: Silent white-label delivery, or client-facing introductions as your internal retention team.
Adding email + SMS services to your offerings will help you:
Close retention projects faster
Justify larger retainers or renewals
Combat churn or "performance fatigue"
Add high-margin services without adding costs
OUr Services
What We Deliver - Under YOUR Brand
! Most Importantly: Results
Avg 30–40% revenue lift from email + SMS in the first 90 days.
Delivered under your brand.
Reported as your win.
Lifecycle Strategy & Buildout
Flows that recover revenue, build trust, and turn one-time buyers into loyalists, including:
- Welcome Series
- Abandon Flows (Browse, Cart, Checkout)
- Post-Purchase + Cross-Sell
- Winback + Replenish
- Review/UGC Request
- Re-Engagement & Sunset
Campaign Management
- Monthly calendar + testing roadmap
- Segmentation + audience targeting
- On-brand email design & copy
- QA, scheduling, compliance + inbox rendering
- Performance reporting you can forward as-is
Segmentation & Data Layer Setup
- Predictive send logic
- Smart segments
- Dynamic flow triggers
- Deliverability checks, list health, GDPR/CAN-SPAM compliance
- List growth strategy
- Popup optimization
Creative & Copy
- Mobile-first modules that drop into any brand aesthetic
- Conversion copy powered by data and brand personality
- Testing-ready creative for ongoing optimization
Reporting & Optimization
- Unbranded dashboards + monthly strategy recaps
- Revenue attribution tied to lifecycle KPIs
- Experiment logs + wins you can use in case studies
- Clear next steps so you always know what's working (and why)
"I can’t say enough good things about working with Laryssa. She’s become an essential part of our team across multiple projects and is a big part of the success of each project.
We can always depend on Laryssa for the highest quality work, exceptional communications, and a very efficient turnaround time even on priority projects that have a short notice.
Her expert guidance and deep knowledge of email marketing has been a big driver of project success.
Her work helps drive improvements that not only we see in our operational effectiveness and top quality deliverables, but also in our clients’ business growth."
Christine Gery, Director
Digital Marketing and Client Success · Solutions for Growth
Any Questions?
FAQs
That's your call - we work both ways. Some agency partners want us fully behind the scenes: we build the strategy, create the deliverables, and you present everything to your client under your brand. Other partners want us on calls as their "internal retention team," contributing directly while they quarterback the relationship. We can move between modes on the same account if that's what the situation calls for. The only thing we insist on is clear communication about who's saying what to the client, so nothing gets crossed.
We handle it however you want us to handle it. If you want us fully invisible, we stay invisible - you relay questions and answers, and we give you fast turnaround so you're not stuck in the middle. If you want us introduced as your internal retention team, we join calls and speak directly to the client under your agency's banner. We've done both and we're comfortable either way. What we won't do is go around you to your client, pitch them our own services, or do anything that puts your relationship at risk. Your client is your client. That's a hard line for us.
Yes - that's the whole point of the partnership model. We offer reseller rates specifically designed to give you healthy margin when you mark up our work to your client. Exact pricing depends on scope (monthly volume, services included, level of involvement), but the structure is built to let you close retention projects profitably without having to build out the capability in-house. We'll walk through the numbers on our first call so you can see exactly what the margin picture looks like for your specific situation.