The Team That Powers Your Growth

When you work with Joy Joya, you don’t just get one person - you get a full bench of specialists working together to solve your marketing challenges and help you grow.

Scaling a brand takes more than one skill set. That’s why our team combines strategy, storytelling, design, operations, and client success expertise - all under one roof. We live and breathe ecommerce, especially email and SMS marketing, and we collaborate seamlessly to help you turn one-time buyers into loyal customers.

Whether you’re a founder juggling it all or a growing brand ready to scale, we act as your full-service marketing department - giving you senior-level expertise in every role, without the cost and complexity of hiring in-house.

  • Laryssa Wirstiuk

    Founder & Creative Director
    Brings 15+ years of marketing experience to shape your strategy and ensure every message feels on-brand and intentional.

  • Kelly Tafoya

    Email & Content Specialist
    Crafts compelling copy and campaigns that connect with your audience and drive measurable results.

  • Carylis Palacios

    Marketing Operations Consultant
    Streamlines our processes so projects run smoothly, timelines stay on track, and you enjoy a stress-free experience.

  • Tia Bowens

    Email Marketing Operations Specialist
    Implements, tests, and optimizes campaigns and flows for maximum performance.

  • Golda Silva

    Graphic Design Consultant
    Designs visuals that align with your brand and enhance engagement across email and SMS.

  • Rebecca McPhail

    Client Account Manager
    Keeps communication clear, projects on track, and ensures every detail aligns with your goals.

Why Our Team Works

Your Own Marketing Department - Without the Overhead

Our team functions as an extension of yours, giving you access to experts in strategy, copy, design, operations, and client success. We work together toward one goal: helping your brand grow through smarter, more effective retention marketing.

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Laryssa Wirstiuk, Founder + Creative Director

Laryssa brings more than 15 years of experience in marketing, with a deep focus on strategy, email + SMS, and content for product-based brands. She founded Joy Joya in 2016 to help businesses grow with clarity, creativity, and strategy - and has since worked with dozens of brands, especially those that serve women, to build loyal customer relationships and scale intentionally.

A multi-passionate creative and strategist, Laryssa is also the author of Jewelry Marketing Joy. She’s the host of the long-running "Marketing With Laryssa" podcast and co-creator of "Success With Jewelry", an online community and podcast with Liz Kantner, where she shares real, relatable insights about brand growth.

Laryssa’s approach blends creativity with data-driven strategy, ensuring every project aligns with the brand’s voice, values, and long-term goals. Her commitment to intentional storytelling, sustainable growth, and marketing that feels human is at the core of Joy Joya’s work - and the reason clients trust her to lead their most important customer relationships.

Learn More About Laryssa