Joy Joya Clips and Press

Since founding Joy Joya in 2016, Laryssa Wirstiuk has established herself as a thought leader in the jewelry industry. Her insights and expertise have been featured in prominent publications such as AdAge, MJSA Journal, National Jeweler, Rapaport Magazine, JCK, and more. Additionally, she has contributed to industry publications like The Jewelers Collective, sharing her unique perspective on jewelry marketing and business growth.

Explore the full collection of her press features and published articles by clicking below.

Joy Joya Clips and Press

How to Retain Customers and Save on Marketing Costs

How to Retain Customers and Save on Marketing C...

Customer retention is one of the most powerful yet cost-effective jewelry marketing strategies. With the average cost to acquire a new ecommerce customer skyrocketing from $9 in 2013 to $29...

How to Retain Customers and Save on Marketing C...

Customer retention is one of the most powerful yet cost-effective jewelry marketing strategies. With the average cost to acquire a new ecommerce customer skyrocketing from $9 in 2013 to $29...

Optimize Your Jewelry Marketing With Effective Web Content

Optimize Your Jewelry Marketing With Effective ...

A strong online presence is a must for jewelry brands looking to thrive in today’s digital landscape. Your website is the virtual storefront of your brand, welcoming customers and guiding...

Optimize Your Jewelry Marketing With Effective ...

A strong online presence is a must for jewelry brands looking to thrive in today’s digital landscape. Your website is the virtual storefront of your brand, welcoming customers and guiding...

Tactics for Generating Jewelry Marketing Content Ideas

Tactics for Generating Jewelry Marketing Conten...

Creating engaging marketing content is an ongoing challenge for jewelry businesses, especially in a landscape shaped by evolving consumer preferences and digital trends. However, prioritizing quality over quantity and focusing...

Tactics for Generating Jewelry Marketing Conten...

Creating engaging marketing content is an ongoing challenge for jewelry businesses, especially in a landscape shaped by evolving consumer preferences and digital trends. However, prioritizing quality over quantity and focusing...

How to Create Marketing Content That Aligns With Your Jewelry Business Goals

How to Create Marketing Content That Aligns Wit...

Goal-oriented marketing content is a powerful tool for driving success in a competitive jewelry market. Simply aiming to "grow your business" is too vague—success requires specificity. By using the SMART...

How to Create Marketing Content That Aligns Wit...

Goal-oriented marketing content is a powerful tool for driving success in a competitive jewelry market. Simply aiming to "grow your business" is too vague—success requires specificity. By using the SMART...

Unlocking Growth Through Content Marketing for Your Jewelry Business

Unlocking Growth Through Content Marketing for ...

Content marketing might not seem glamorous at first glance, but it holds the potential to transform your jewelry business sustainably and effectively. By strategically creating and distributing valuable, relevant, and...

Unlocking Growth Through Content Marketing for ...

Content marketing might not seem glamorous at first glance, but it holds the potential to transform your jewelry business sustainably and effectively. By strategically creating and distributing valuable, relevant, and...

Be a Better Storyteller for Your Jewelry Business

Be a Better Storyteller for Your Jewelry Business

Storytelling is a powerful tool for connecting with customers and turning casual browsers into loyal fans. While often dismissed as a "soft skill," storytelling is the secret ingredient that separates...

Be a Better Storyteller for Your Jewelry Business

Storytelling is a powerful tool for connecting with customers and turning casual browsers into loyal fans. While often dismissed as a "soft skill," storytelling is the secret ingredient that separates...