In episode #198 of the Joy Joya Jewelry Marketing Podcast, I address a question I frequently get asked: is the jewelry market oversaturated? The short answer is “yes” and “no”, but here’s a breakdown of what I’ll be discussing.
- The current state of the marketplace – is there space for new and emerging jewelry brands?
- How can a new brand best position itself in the marketplace? What’s required of brands today?
- Once you’ve established your brand, how can you find your target customer and capitalize upon your place?
Check out the audio or video episodes below.
