Joy Joya is a Los Angeles-based digital marketing agency for jewelry brands founded and led by Laryssa Wirstiuk. We help jewelry entrepreneurs grow their businesses, so they can add more beauty and wonder to the world. Our digital marketing support services are comprehensive and varied, and we tailor our solutions on an individual basis, so each client gets a personalized experience, one that’s uniquely suited for them.

“This book is a must-read for anyone who owns a jewelry business, small or big.”
– Amazon Customer

“A wonderful, heartfelt compilation of jewelry wisdom. The author has explained very difficult concepts in a very simple way.”
– Amazon Customer

We wrote the book
on jewelry marketing.


A self-guided video course
for new and emerging jewelry brands.

Recent Posts

How to Do “Social Listening” for Your Jewelry Brand

In episode #158 of the Joy Joya Jewelry Marketing Podcast, I answer the question, “What is social listening?”. All jewelry brands need to know about social listening – not only about what it is but also about how they can best leverage it for their brands. So watch this video

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Are You Micromanaging Your Jewelry Marketing?

In this episode of the Joy Joya Jewelry Marketing Podcast, I discuss all the ways that micromanaging is hurting your marketing efforts – AND what you can do about it. WAIT! Before you ignore this episode because you think, “Oh, I don’t micromanage, and this doesn’t apply to me”, hear

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5 Predictions for Jewelry Marketing Trends in 2022

In episode #156 of the Joy Joya Jewelry Marketing Podcast, I share my predictions about jewelry marketing trends for 2022. Where should you be focusing your time and attention? Which marketing platforms will be most important this year? What will customers want from your brand, and how should you be

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Client Testimonials

Laryssa has a keen understanding of the specific nature of marketing for jewelry brands. It’s a skill that can be hard to find and was invaluable as we grew our business! I would definitely recommend her to anyone looking for a digital marketing strategist."
Meghan Folsom and Lauren Abend
The Gild Fine Jewelry Collective
Before working with Joy Joya, my shop was having trouble converting visitors, but I had no idea why. Not only did Laryssa point out things that would turn potential customers away, but she gave a great in-depth analysis of my target audiences, competitors, and brand."
Allie Fritsch
Silver Lily Studio


Ready to learn more?

Take advantage of a free,
30-min. Zoom consultation.