Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

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Podcast Episodes

6 Types of Event Marketing for Jewelry Brands

6 Types of Event Marketing for Jewelry Brands

Engagement marketing, also known as “experiential marketing” or “event marketing”, can engage consumers with a jewelry brand and its products. The importance of engagement marketing is hard to deny. According...

6 Types of Event Marketing for Jewelry Brands

Engagement marketing, also known as “experiential marketing” or “event marketing”, can engage consumers with a jewelry brand and its products. The importance of engagement marketing is hard to deny. According...

Would Your Jewelry Brand Benefit from Influencer Marketing?

Would Your Jewelry Brand Benefit from Influence...

More clients have been inquiring about influencer marketing lately, and I don’t blame them. If you read any popular digital marketing advice, you’ll hear about the “magic” of influencers –...

Would Your Jewelry Brand Benefit from Influence...

More clients have been inquiring about influencer marketing lately, and I don’t blame them. If you read any popular digital marketing advice, you’ll hear about the “magic” of influencers –...

Is Social Media Engagement Changing for Jewelry Brands?

Is Social Media Engagement Changing for Jewelry...

Do you feel like you’re struggling to stand out in a sea of sparkle? While it’s true Instagram is the platform where jewelry brands can hope for engagement, the number...

Is Social Media Engagement Changing for Jewelry...

Do you feel like you’re struggling to stand out in a sea of sparkle? While it’s true Instagram is the platform where jewelry brands can hope for engagement, the number...

How to Prepare Your Jewelry Marketing for 2019

How to Prepare Your Jewelry Marketing for 2019

Today, JCK published an editorial titled “3 Predictions for the Jewelry Business in 2019 and Beyond“. At the 2018 GIA Symposium, Scott Galloway – marketing professor and founder of market...

How to Prepare Your Jewelry Marketing for 2019

Today, JCK published an editorial titled “3 Predictions for the Jewelry Business in 2019 and Beyond“. At the 2018 GIA Symposium, Scott Galloway – marketing professor and founder of market...

What's "Marketing Myopia" and How Can It Affect Your Jewelry Brand?

What's "Marketing Myopia" and How Can It Affect...

Have you ever heard of a term called “marketing myopia“? You may have seen the word “myopia,” which is a fancy way to say nearsightedness. In relation to marketing, myopia...

What's "Marketing Myopia" and How Can It Affect...

Have you ever heard of a term called “marketing myopia“? You may have seen the word “myopia,” which is a fancy way to say nearsightedness. In relation to marketing, myopia...

Don’t "Boost" Facebook Posts or "Promote" Instagram Posts

Don’t "Boost" Facebook Posts or "Promote" Insta...

If your jewelry brand currently has a social media marketing strategy that involves Facebook and/or Instagram, you’ve probably seen notifications like: “People are boosting posts like…to reach more people. Try...

Don’t "Boost" Facebook Posts or "Promote" Insta...

If your jewelry brand currently has a social media marketing strategy that involves Facebook and/or Instagram, you’ve probably seen notifications like: “People are boosting posts like…to reach more people. Try...