Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

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Podcast Episodes

What's "Owned Media" - and Why Should Your Jewelry Brand Care?

What's "Owned Media" - and Why Should Your Jewe...

Most jewelry brands today are so focused on perfecting their Instagram profiles that they forget about some other forms of content marketing that can help them attract the best-fit customers...

What's "Owned Media" - and Why Should Your Jewe...

Most jewelry brands today are so focused on perfecting their Instagram profiles that they forget about some other forms of content marketing that can help them attract the best-fit customers...

Is Your Jewelry Brand a Copycat or an Original?

Is Your Jewelry Brand a Copycat or an Original?

If you’ve been feeling a sense of deja vu lately, you’re not the only one. More luxury brands are taking fewer creative risks with their logos, websites, and Instagram feeds....

Is Your Jewelry Brand a Copycat or an Original?

If you’ve been feeling a sense of deja vu lately, you’re not the only one. More luxury brands are taking fewer creative risks with their logos, websites, and Instagram feeds....

5 Ways to Maintain Your Jewelry E-Commerce Momentum After the Holidays

5 Ways to Maintain Your Jewelry E-Commerce Mome...

Hopefully, the holidays were a busy time for your jewelry brand. You ramped up promotions, bent over backwards to make shipping deadlines, and tried your best to serve your customers....

5 Ways to Maintain Your Jewelry E-Commerce Mome...

Hopefully, the holidays were a busy time for your jewelry brand. You ramped up promotions, bent over backwards to make shipping deadlines, and tried your best to serve your customers....

10 Last-Minute Holiday Marketing Strategies for Your Jewelry Brand

10 Last-Minute Holiday Marketing Strategies for...

With about a week until Christmas, you may be brainstorming last-minute sales strategies while there’s still time to ship. With proper planning, you’ve likely already done a great job attracting...

10 Last-Minute Holiday Marketing Strategies for...

With about a week until Christmas, you may be brainstorming last-minute sales strategies while there’s still time to ship. With proper planning, you’ve likely already done a great job attracting...

Big Branding Opportunities for Small Jewelry Brands

Big Branding Opportunities for Small Jewelry Br...

As a small jewelry brand, do you ever feel like you simply can’t compete with the major players in the jewelry industry? Instead of seeing size as a crutch, consider...

Big Branding Opportunities for Small Jewelry Br...

As a small jewelry brand, do you ever feel like you simply can’t compete with the major players in the jewelry industry? Instead of seeing size as a crutch, consider...

Redefining the Meaning of "Influence" in Jewelry Marketing

Redefining the Meaning of "Influence" in Jewelr...

The word “influencer” has become synonymous with digital influence. However, we forget influencers exist “in real life”, and they’ve been shaping decisions since the beginning of humankind. After a recent...

Redefining the Meaning of "Influence" in Jewelr...

The word “influencer” has become synonymous with digital influence. However, we forget influencers exist “in real life”, and they’ve been shaping decisions since the beginning of humankind. After a recent...