"Jewelry Marketing Joy" Is Now Available for Pre-Order!

After months of anticipation, my book Jewelry Marketing Joy is now available for pre-order on Amazon. Whether you’re planning to launch a new jewelry brand, or you’ve been running a jewelry business for decades, you’ll benefit from the knowledge and wisdom contained within the 18 chapters.

Inside:

• What is marketing, and how is it different from PR or sales? What can it help you (and not help you) achieve?
• How can you lay the foundation for an effective marketing strategy?
• What are the most impactful marketing tactics for jewelry brands, and how can you navigate each of them?
• What is a brand, and how can you build a memorable and lasting one?
• How can you optimize your digital presence, including your ecommerce store?

Consumers are now more readily choosing to support emerging brands that align with their values instead of defaulting to the long-standing giants. As a result, up-and-coming jewelry brands have major opportunities in the marketplace. The rise of DIY ecommerce platforms and the fall of media gatekeepers have empowered new jewelry brands and inspired unbridled creativity in jewelry product design and development.

Are you growing a jewelry brand that’s trying to stake a claim in the market? With the appropriate marketing strategy and plan, you can find your customers, increase market share, and flourish in your category. But you must understand how to maximize your marketing efforts, so you can spend your time, money, and energy effectively – and get the best return on investment. This book will help you find joy in the process.