Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

10 Tips to Create a Virtual "Holiday Window"

10 Tips to Create a Virtual "Holiday Window"

In episode #154 of the Joy Joya Jewelry Marketing Podcast, I share my tips for creating a virtual ​”holiday window display” even if you don’t have a brick-and-mortar jewelry store....

10 Tips to Create a Virtual "Holiday Window"

In episode #154 of the Joy Joya Jewelry Marketing Podcast, I share my tips for creating a virtual ​”holiday window display” even if you don’t have a brick-and-mortar jewelry store....

5 Tips for Hiring Freelancers for Jewelry Marketing

5 Tips for Hiring Freelancers for Jewelry Marke...

In episode #153 of the Joy Joya Jewelry Marketing Podcast, I share five tips for hiring a freelancer on a site like Fiverr or Upwork. These two platforms are freelancer...

5 Tips for Hiring Freelancers for Jewelry Marke...

In episode #153 of the Joy Joya Jewelry Marketing Podcast, I share five tips for hiring a freelancer on a site like Fiverr or Upwork. These two platforms are freelancer...

5 Tips to Retain Your Jewelry Customers

5 Tips to Retain Your Jewelry Customers

In episode #152 of the Joy Joya Jewelry Marketing Podcast, I share five tips for retaining all the new customers you get from your amazing holiday marketing efforts. The holiday...

5 Tips to Retain Your Jewelry Customers

In episode #152 of the Joy Joya Jewelry Marketing Podcast, I share five tips for retaining all the new customers you get from your amazing holiday marketing efforts. The holiday...

Interview With Benjamin Smithee, CEO of The Smithee Group

Interview With Benjamin Smithee, CEO of The Smi...

In episode #151 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Benjamin Smithee. He’s the CEO of The Smithee Group, a Digital Growth Agency that’s been...

Interview With Benjamin Smithee, CEO of The Smi...

In episode #151 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Benjamin Smithee. He’s the CEO of The Smithee Group, a Digital Growth Agency that’s been...

Last-Minute Tips for Black Friday + Cyber Monday Success

Last-Minute Tips for Black Friday + Cyber Monda...

In episode #150 of the Joy Joya Jewelry Marketing Podcast, I discuss 10 last-minute optimization tactics if you’re planning on participating in Black Friday, Small Business Saturday, Cyber Monday, and...

Last-Minute Tips for Black Friday + Cyber Monda...

In episode #150 of the Joy Joya Jewelry Marketing Podcast, I discuss 10 last-minute optimization tactics if you’re planning on participating in Black Friday, Small Business Saturday, Cyber Monday, and...

Interview With Tracy Matthews, Author of "The Desired Brand Effect"

Interview With Tracy Matthews, Author of "The D...

In episode #149 of the Joy Joya Jewelry Marketing Podcast, I share my SECOND interview with Tracy Matthews, who previously joined me on episode #77. Not only does Tracy run...

Interview With Tracy Matthews, Author of "The D...

In episode #149 of the Joy Joya Jewelry Marketing Podcast, I share my SECOND interview with Tracy Matthews, who previously joined me on episode #77. Not only does Tracy run...