Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

Interview With Benjamin Smithee, CEO of The Smithee Group

Interview With Benjamin Smithee, CEO of The Smi...

In episode #151 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Benjamin Smithee. He’s the CEO of The Smithee Group, a Digital Growth Agency that’s been...

Interview With Benjamin Smithee, CEO of The Smi...

In episode #151 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Benjamin Smithee. He’s the CEO of The Smithee Group, a Digital Growth Agency that’s been...

Last-Minute Tips for Black Friday + Cyber Monday Success

Last-Minute Tips for Black Friday + Cyber Monda...

In episode #150 of the Joy Joya Jewelry Marketing Podcast, I discuss 10 last-minute optimization tactics if you’re planning on participating in Black Friday, Small Business Saturday, Cyber Monday, and...

Last-Minute Tips for Black Friday + Cyber Monda...

In episode #150 of the Joy Joya Jewelry Marketing Podcast, I discuss 10 last-minute optimization tactics if you’re planning on participating in Black Friday, Small Business Saturday, Cyber Monday, and...

Interview With Tracy Matthews, Author of "The Desired Brand Effect"

Interview With Tracy Matthews, Author of "The D...

In episode #149 of the Joy Joya Jewelry Marketing Podcast, I share my SECOND interview with Tracy Matthews, who previously joined me on episode #77. Not only does Tracy run...

Interview With Tracy Matthews, Author of "The D...

In episode #149 of the Joy Joya Jewelry Marketing Podcast, I share my SECOND interview with Tracy Matthews, who previously joined me on episode #77. Not only does Tracy run...

Get Comfortable With Video Marketing for Jewelry

Get Comfortable With Video Marketing for Jewelry

In episode #148 of the Joy Joya Jewelry Marketing Podcast, I share five tips for how you can get more comfortable with video marketing for your jewelry brand. If you...

Get Comfortable With Video Marketing for Jewelry

In episode #148 of the Joy Joya Jewelry Marketing Podcast, I share five tips for how you can get more comfortable with video marketing for your jewelry brand. If you...

The 7 "P's" of Jewelry Marketing

The 7 "P's" of Jewelry Marketing

In episode #147 of the Joy Joya Jewelry Marketing Podcast, I discuss the 7 “P’s” of jewelry marketing and why you need to not only familiarize yourself with them but...

The 7 "P's" of Jewelry Marketing

In episode #147 of the Joy Joya Jewelry Marketing Podcast, I discuss the 7 “P’s” of jewelry marketing and why you need to not only familiarize yourself with them but...

Interview With Shayne McCoy Hollander, Jewelry Social Media Expert

Interview With Shayne McCoy Hollander, Jewelry ...

In episode #146 of the Joy Joya Jewelry Marketing Podcast, I interview Shayne McCoy Hollander, an experienced social media and digital marketing consultant and the founder of Straight Up Social,...

Interview With Shayne McCoy Hollander, Jewelry ...

In episode #146 of the Joy Joya Jewelry Marketing Podcast, I interview Shayne McCoy Hollander, an experienced social media and digital marketing consultant and the founder of Straight Up Social,...