Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

Interview With Jeff Fromm, Expert in Brand Purpose

Interview With Jeff Fromm, Expert in Brand Purpose

In episode #145 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jeff Fromm. I first met Jeff after I saw him speak at this year’s JCK...

Interview With Jeff Fromm, Expert in Brand Purpose

In episode #145 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jeff Fromm. I first met Jeff after I saw him speak at this year’s JCK...

10 Positive Jewelry Marketing Habits

10 Positive Jewelry Marketing Habits

In episode #144 of the Joy Joya Jewelry Marketing Podcast, I share 10 of my favorite positive jewelry marketing habits. I really like this quote by self-development expert Brian Tracy....

10 Positive Jewelry Marketing Habits

In episode #144 of the Joy Joya Jewelry Marketing Podcast, I share 10 of my favorite positive jewelry marketing habits. I really like this quote by self-development expert Brian Tracy....

10 Money-Wasters in Jewelry Marketing

10 Money-Wasters in Jewelry Marketing

In episode #143 of the Joy Joya Jewelry Marketing Podcast, I share 10 of the top jewelry marketing money wasters, so you can avoid making the same mistakes that I...

10 Money-Wasters in Jewelry Marketing

In episode #143 of the Joy Joya Jewelry Marketing Podcast, I share 10 of the top jewelry marketing money wasters, so you can avoid making the same mistakes that I...

Interview With Amy Elliott - JCK Trends and Future of Jewelry Industry

Interview With Amy Elliott - JCK Trends and Fut...

In episode #142 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Amy Elliott, Contributing Editor for JCK and writer of the JCK blog All That Glitters....

Interview With Amy Elliott - JCK Trends and Fut...

In episode #142 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Amy Elliott, Contributing Editor for JCK and writer of the JCK blog All That Glitters....

Takeaways from JCK Las Vegas 2021 - Jewelry Industry Trends and Insights

Takeaways from JCK Las Vegas 2021 - Jewelry Ind...

In episode #141 of the Joy Joya Jewelry Marketing Podcast, I share my thoughts and reflections about JCK Las Vegas 2021, including industry trends and insights. If you didn’t get...

Takeaways from JCK Las Vegas 2021 - Jewelry Ind...

In episode #141 of the Joy Joya Jewelry Marketing Podcast, I share my thoughts and reflections about JCK Las Vegas 2021, including industry trends and insights. If you didn’t get...

SMS Marketing for Jewelry Brands

SMS Marketing for Jewelry Brands

In episode #140 of the Joy Joya Jewelry Marketing Podcast, I discuss SMS marketing or text marketing for jewelry brands. SMS marketing basically refers to text-message marketing, which means you...

SMS Marketing for Jewelry Brands

In episode #140 of the Joy Joya Jewelry Marketing Podcast, I discuss SMS marketing or text marketing for jewelry brands. SMS marketing basically refers to text-message marketing, which means you...