Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

Discount Pricing Strategies and Jewelry Marketing

Discount Pricing Strategies and Jewelry Marketing

In episode #139 of the Joy Joya Jewelry Marketing Podcast, I discuss the role of a discount pricing strategy in jewelry marketing. Should you be offering discounts and promotions? If...

Discount Pricing Strategies and Jewelry Marketing

In episode #139 of the Joy Joya Jewelry Marketing Podcast, I discuss the role of a discount pricing strategy in jewelry marketing. Should you be offering discounts and promotions? If...

August Plans for Holiday Jewelry Marketing

August Plans for Holiday Jewelry Marketing

In episode #138 of the Joy Joya Jewelry Marketing Podcast, I discuss how you can start planning your holiday jewelry marketing in August. What should you be doing this month,...

August Plans for Holiday Jewelry Marketing

In episode #138 of the Joy Joya Jewelry Marketing Podcast, I discuss how you can start planning your holiday jewelry marketing in August. What should you be doing this month,...

How to Supercharge Your Jewelry Marketing Content

How to Supercharge Your Jewelry Marketing Content

In episode #137 of the Joy Joya Jewelry Marketing Podcast, I share some tips for repurposing your content, so you can make the most of all your content creation efforts...

How to Supercharge Your Jewelry Marketing Content

In episode #137 of the Joy Joya Jewelry Marketing Podcast, I share some tips for repurposing your content, so you can make the most of all your content creation efforts...

Be Less Dependent on Social Media Jewelry Marketing

Be Less Dependent on Social Media Jewelry Marke...

In episode #136 of the Joy Joya Jewelry Marketing Podcast, I discuss how you can be a caretaker of your customer data, especially with all the changes happening with social...

Be Less Dependent on Social Media Jewelry Marke...

In episode #136 of the Joy Joya Jewelry Marketing Podcast, I discuss how you can be a caretaker of your customer data, especially with all the changes happening with social...

Interview with David Wachs About Handwritten Notes in Marketing

Interview with David Wachs About Handwritten No...

In episode #135 of the Joy Joya Jewelry Marketing Podcast, I share my interview with David Wachs, the founder of Handwrytten, a service that allows product-based businesses to leverage the...

Interview with David Wachs About Handwritten No...

In episode #135 of the Joy Joya Jewelry Marketing Podcast, I share my interview with David Wachs, the founder of Handwrytten, a service that allows product-based businesses to leverage the...

Interview With Melissa Becker About Value-Added Jewelry Marketing

Interview With Melissa Becker About Value-Added...

In episode #134 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Melissa Becker, a Vice President of Berkley Asset Protection, a Berkley Company, and global specialty...

Interview With Melissa Becker About Value-Added...

In episode #134 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Melissa Becker, a Vice President of Berkley Asset Protection, a Berkley Company, and global specialty...