Joy Joya Podcast
At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.
With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.
Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.
Podcast Episodes
5 Sources of Data to Guide Your Jewelry Marketi...
Like it or not, we live in a data-driven world. With each of your jewelry brand’s digital footprints, you generate heaps of data, from your ecommerce store and your social...
5 Sources of Data to Guide Your Jewelry Marketi...
Like it or not, we live in a data-driven world. With each of your jewelry brand’s digital footprints, you generate heaps of data, from your ecommerce store and your social...
10 Things Marketing Can and Can't Do for Your J...
Unfortunately, too many jewelry business owners have unrealistic expectations about what marketing can achieve, especially on a short timeline. They hope that the right marketing initiative will be able to...
10 Things Marketing Can and Can't Do for Your J...
Unfortunately, too many jewelry business owners have unrealistic expectations about what marketing can achieve, especially on a short timeline. They hope that the right marketing initiative will be able to...
Interview with Owen Cappellini about Video Mark...
In Episode #68 of the Joy Joya Jewelry Marketing Podcast, I interview Owen Cappellini, a video marketer with a true passion for authentic storytelling. In July of 2017, he started...
Interview with Owen Cappellini about Video Mark...
In Episode #68 of the Joy Joya Jewelry Marketing Podcast, I interview Owen Cappellini, a video marketer with a true passion for authentic storytelling. In July of 2017, he started...
How YouTube Trends Affect Video Marketing for J...
Last week, we discussed the benefits of video marketing for your jewelry brand. Now that you understand why you must invest time, effort, and money into video marketing, you may...
How YouTube Trends Affect Video Marketing for J...
Last week, we discussed the benefits of video marketing for your jewelry brand. Now that you understand why you must invest time, effort, and money into video marketing, you may...
Benefits of Video Marketing for Your Jewelry Brand
Many jewelry brands spend a lot of time and resources on their product and lifestyle photography, ensuring that the photos accurately represent their brand and depict it in an attractive...
Benefits of Video Marketing for Your Jewelry Brand
Many jewelry brands spend a lot of time and resources on their product and lifestyle photography, ensuring that the photos accurately represent their brand and depict it in an attractive...
Beware "Checklist Marketing" for Your Jewelry B...
Do you sometimes feel completely overwhelmed by all your marketing initiatives? Do you feel pressure to “do” more marketing, just to keep up with your competitors and your head above...
Beware "Checklist Marketing" for Your Jewelry B...
Do you sometimes feel completely overwhelmed by all your marketing initiatives? Do you feel pressure to “do” more marketing, just to keep up with your competitors and your head above...