Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

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Podcast Episodes

How YouTube Trends Affect Video Marketing for Jewelry Brands

How YouTube Trends Affect Video Marketing for J...

Last week, we discussed the benefits of video marketing for your jewelry brand. Now that you understand why you must invest time, effort, and money into video marketing, you may...

How YouTube Trends Affect Video Marketing for J...

Last week, we discussed the benefits of video marketing for your jewelry brand. Now that you understand why you must invest time, effort, and money into video marketing, you may...

Benefits of Video Marketing for Your Jewelry Brand

Benefits of Video Marketing for Your Jewelry Brand

Many jewelry brands spend a lot of time and resources on their product and lifestyle photography, ensuring that the photos accurately represent their brand and depict it in an attractive...

Benefits of Video Marketing for Your Jewelry Brand

Many jewelry brands spend a lot of time and resources on their product and lifestyle photography, ensuring that the photos accurately represent their brand and depict it in an attractive...

Beware "Checklist Marketing" for Your Jewelry Brand

Beware "Checklist Marketing" for Your Jewelry B...

Do you sometimes feel completely overwhelmed by all your marketing initiatives? Do you feel pressure to “do” more marketing, just to keep up with your competitors and your head above...

Beware "Checklist Marketing" for Your Jewelry B...

Do you sometimes feel completely overwhelmed by all your marketing initiatives? Do you feel pressure to “do” more marketing, just to keep up with your competitors and your head above...

Importance of an SSL Certificate for Jewelry Marketing

Importance of an SSL Certificate for Jewelry Ma...

Do you sell your jewelry direct-to-consumer from your own ecommerce store? If so, you’ll want to do everything you can to earn your customers’ trust and demonstrate that they can...

Importance of an SSL Certificate for Jewelry Ma...

Do you sell your jewelry direct-to-consumer from your own ecommerce store? If so, you’ll want to do everything you can to earn your customers’ trust and demonstrate that they can...

What Is A/B Testing, and How Can You Use It in Jewelry Marketing?

What Is A/B Testing, and How Can You Use It in ...

When you graduated from school, you probably thought you were finally done with tests. We hate to break it to you, but if you’d like to develop a successful marketing...

What Is A/B Testing, and How Can You Use It in ...

When you graduated from school, you probably thought you were finally done with tests. We hate to break it to you, but if you’d like to develop a successful marketing...

Interview with Cheryl Freund, Founder and Designer of ceejayeff

Interview with Cheryl Freund, Founder and Desig...

In Episode #62 of the Joy Joya Jewelry Marketing Podcast, I interview Cheryl Freund, a Los Angeles-based jewelry designer and the founder of ceejayeff. In this episode, we chat mostly...

Interview with Cheryl Freund, Founder and Desig...

In Episode #62 of the Joy Joya Jewelry Marketing Podcast, I interview Cheryl Freund, a Los Angeles-based jewelry designer and the founder of ceejayeff. In this episode, we chat mostly...