Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

Interview with Marco Giovanelli, Luxury Business Consultant

Interview with Marco Giovanelli, Luxury Busines...

In Episode #73 of the Joy Joya Jewelry Marketing Podcast, I interview Marco Giovanelli, CEO of business development and strategy consulting firm Giovanelli Consulting. He’s committed to helping luxury brands...

Interview with Marco Giovanelli, Luxury Busines...

In Episode #73 of the Joy Joya Jewelry Marketing Podcast, I interview Marco Giovanelli, CEO of business development and strategy consulting firm Giovanelli Consulting. He’s committed to helping luxury brands...

Jewelry Marketing in the Time of Coronavirus

Jewelry Marketing in the Time of Coronavirus

Here’s the thing: if you want to be a successful jewelry brand, then you can never press “pause” on your marketing strategy, not even when a pandemic creates economic uncertainty...

Jewelry Marketing in the Time of Coronavirus

Here’s the thing: if you want to be a successful jewelry brand, then you can never press “pause” on your marketing strategy, not even when a pandemic creates economic uncertainty...

Interview with Mayumi Ishii of Chrysmela: Disrupting the Jewelry Marketplace

Interview with Mayumi Ishii of Chrysmela: Disru...

In Episode #71 of the Joy Joya Jewelry Marketing Podcast, I interview Mayumi Ishii, the exclusive U.S. distributor of Chrysmela, which makes and sells the most secure earring back in...

Interview with Mayumi Ishii of Chrysmela: Disru...

In Episode #71 of the Joy Joya Jewelry Marketing Podcast, I interview Mayumi Ishii, the exclusive U.S. distributor of Chrysmela, which makes and sells the most secure earring back in...

5 Sources of Data to Guide Your Jewelry Marketing Strategy

5 Sources of Data to Guide Your Jewelry Marketi...

Like it or not, we live in a data-driven world. With each of your jewelry brand’s digital footprints, you generate heaps of data, from your ecommerce store and your social...

5 Sources of Data to Guide Your Jewelry Marketi...

Like it or not, we live in a data-driven world. With each of your jewelry brand’s digital footprints, you generate heaps of data, from your ecommerce store and your social...

10 Things Marketing Can and Can't Do for Your Jewelry Brand

10 Things Marketing Can and Can't Do for Your J...

Unfortunately, too many jewelry business owners have unrealistic expectations about what marketing can achieve, especially on a short timeline. They hope that the right marketing initiative will be able to...

10 Things Marketing Can and Can't Do for Your J...

Unfortunately, too many jewelry business owners have unrealistic expectations about what marketing can achieve, especially on a short timeline. They hope that the right marketing initiative will be able to...

Interview with Owen Cappellini about Video Marketing for Jewelry Brands

Interview with Owen Cappellini about Video Mark...

In Episode #68 of the Joy Joya Jewelry Marketing Podcast, I interview Owen Cappellini, a video marketer with a true passion for authentic storytelling. In July of 2017, he started...

Interview with Owen Cappellini about Video Mark...

In Episode #68 of the Joy Joya Jewelry Marketing Podcast, I interview Owen Cappellini, a video marketer with a true passion for authentic storytelling. In July of 2017, he started...