Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

Differences Between B2B and B2C Jewelry Marketing

Differences Between B2B and B2C Jewelry Marketing

On this blog, I devote most of my attention to the common marketing challenges that B2C (more specifically D2C) jewelry brands face. However, I realize I don’t give B2B jewelry...

Differences Between B2B and B2C Jewelry Marketing

On this blog, I devote most of my attention to the common marketing challenges that B2C (more specifically D2C) jewelry brands face. However, I realize I don’t give B2B jewelry...

Spooky Jewelry Marketing Mistakes to Avoid on Halloween...and Always!

Spooky Jewelry Marketing Mistakes to Avoid on H...

The Halloween holiday is an excellent time to reflect on spooky things, like the common marketing mistakes that jewelry brands make. Even though they can sabotage the growth and success...

Spooky Jewelry Marketing Mistakes to Avoid on H...

The Halloween holiday is an excellent time to reflect on spooky things, like the common marketing mistakes that jewelry brands make. Even though they can sabotage the growth and success...

Importance of Design in Jewelry Marketing

Importance of Design in Jewelry Marketing

When it comes to crafting an impactful brand identity for your jewelry brand, design is everything, since brand identity is the ultimate visual representation of your brand. Does your brand...

Importance of Design in Jewelry Marketing

When it comes to crafting an impactful brand identity for your jewelry brand, design is everything, since brand identity is the ultimate visual representation of your brand. Does your brand...

What Is LIKEtoKNOW.it, and How Can Your Jewelry Brand Benefit from It?

What Is LIKEtoKNOW.it, and How Can Your Jewelry...

If you’ve started the process of researching potential influencers for your jewelry brand, then you’ve likely seen the handle @liketoknow.it in those influencer’s Instagram captions. Have you been wondering what...

What Is LIKEtoKNOW.it, and How Can Your Jewelry...

If you’ve started the process of researching potential influencers for your jewelry brand, then you’ve likely seen the handle @liketoknow.it in those influencer’s Instagram captions. Have you been wondering what...

How to Prepare Your Jewelry Marketing for Black Friday

How to Prepare Your Jewelry Marketing for Black...

October’s here. Boo! At the beginning of Q4, the retail landscape can get spooky for jewelry brands. If you haven’t already planned your marketing strategy for Black Friday and the...

How to Prepare Your Jewelry Marketing for Black...

October’s here. Boo! At the beginning of Q4, the retail landscape can get spooky for jewelry brands. If you haven’t already planned your marketing strategy for Black Friday and the...

How to Contact Influencers and Manage the Influencer Relationship for Your Jewelry Brand (Part 5 of 5)

How to Contact Influencers and Manage the Influ...

To prepare for my upcoming talk at Jewelry Ecomm Live!, I published five posts throughout September about influencer marketing for jewelry brands. In this final post of the series, I...

How to Contact Influencers and Manage the Influ...

To prepare for my upcoming talk at Jewelry Ecomm Live!, I published five posts throughout September about influencer marketing for jewelry brands. In this final post of the series, I...