Marketing With Laryssa

Podcast and YouTube Channel


At Joy Joya, we believe that sharing knowledge is just as important as delivering great marketing results. That’s why, in 2018, our founder Laryssa launched a podcast - now called Marketing With Laryssa - to offer product-based brands a mix of actionable tips, industry insights, and real-world strategies.

With 300+ episodes and counting, the show reflects our commitment to transparency and thought leadership. Whether you’re a client or simply curious, Marketing With Laryssa gives you a front-row seat to the ideas and strategies that fuel our work - and can help your brand grow with clarity and confidence.

Podcast Episodes

Customer Touchpoints in Jewelry Marketing

In conversations with my clients, I often use the phrase “customer touchpoints”, but I realize that “touchpoints” is a vague, catch-all term that could probably use some clarification. What are...

Customer Touchpoints in Jewelry Marketing

In conversations with my clients, I often use the phrase “customer touchpoints”, but I realize that “touchpoints” is a vague, catch-all term that could probably use some clarification. What are...

How to Host a Giveaway for Your Jewelry Brand

How to Host a Giveaway for Your Jewelry Brand

Who doesn’t like free stuff? I can guarantee that your customers would surely appreciate it. In honor of the upcoming Thanksgiving holiday, we’d like to celebrate the spirit of giving....

How to Host a Giveaway for Your Jewelry Brand

Who doesn’t like free stuff? I can guarantee that your customers would surely appreciate it. In honor of the upcoming Thanksgiving holiday, we’d like to celebrate the spirit of giving....

How to Leverage Color in Jewelry Marketing

How to Leverage Color in Jewelry Marketing

In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and with great care, color can also encourage certain...

How to Leverage Color in Jewelry Marketing

In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and with great care, color can also encourage certain...

Jewelry Email Marketing Subject Lines

Jewelry Email Marketing Subject Lines

According to data from Campaign Monitor, more than 116 million emails get sent on Black Friday alone. Can you remember Black Friday 2019 and how many emails you received from...

Jewelry Email Marketing Subject Lines

According to data from Campaign Monitor, more than 116 million emails get sent on Black Friday alone. Can you remember Black Friday 2019 and how many emails you received from...

Jewelry Marketing "Vampires" Drain Time and Money

Jewelry Marketing "Vampires" Drain Time and Money

In celebration of the Halloween holiday, I’m shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all your time and money, even when...

Jewelry Marketing "Vampires" Drain Time and Money

In celebration of the Halloween holiday, I’m shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all your time and money, even when...

"Jewelry Marketing Joy" Is Officially Here

"Jewelry Marketing Joy" Is Officially Here

Not only have I reached a very important milestone in my podcasting journey, but I’m also officially publishing Jewelry Marketing Joy. I’m excited to celebrate 100 episodes of the Joy...

"Jewelry Marketing Joy" Is Officially Here

Not only have I reached a very important milestone in my podcasting journey, but I’m also officially publishing Jewelry Marketing Joy. I’m excited to celebrate 100 episodes of the Joy...