CASE STUDY : DESIGN GOLD JEWELRY

Fine Jewelry Brand Increases Email Revenue 98% After Cutting List Size by 90% and Rebuilding Deliverability Foundation

A fine jewelry brand partnered with Joy Joya to rebuild its struggling email marketing ecosystem after severe deliverability issues suppressed engagement and revenue. By shifting focus from list size to list quality, implementing lifecycle automation, and migrating to a stronger platform, email transformed from a failing channel into a high-performing revenue driver — achieving dramatic gains in engagement and nearly doubling attributed revenue within just 90 days.
+98%

Increase in total revenue attributed to email + SMS marketing

3,700%

Increase in average open rates after deliverability rebuild

1000%

Increase in click-through rate

Achieved higher performance despite reducing email list size by over 90%

CLIENT

Design Gold Jewelry

PLATFORMS

Klaviyo + Shopify

AUDIENCE LANGUAGE

English

SCOPE

Deliverability recovery, migration, lifecycle automation, campaign strategy

TIMELINE

90 days

PRIMARY GOAL

Restore deliverability and turn email into a revenue channel

The Challenge: Large List, Invisible Emails

Before partnering with Joy Joya, the brand faced severe deliverability challenges that prevented email from functioning as an effective marketing channel. Despite having over 25,000 subscribers, campaigns consistently landed in spam folders, limiting visibility and engagement.

Performance metrics reflected the issue:

  • Average open rates around 1%
  • Click-through rates as low as 0.2%
  • Limited reporting capabilities on their previous ESP (Brevo)
  • No automation infrastructure
  • Underutilized SMS subscriber list

While the brand had strong products and a clear identity, email marketing lacked the technical and strategic foundation required for sustainable growth.

Why Gold Design Jewelery Turned to Joy Joya

The brand recognized email as a high-potential revenue channel but needed expert guidance to repair deliverability, rebuild infrastructure, and implement lifecycle automation. They sought a strategic partner who could diagnose root causes, restore performance, and establish a scalable system designed for long-term growth rather than short-term fixes.

The Strategy: Foundation First, Then Scale

We rebuilt the program around three core pillars:
1

Deliverability Recovery & List Health

  • Conducted a multi-step re-engagement campaign to identify engaged subscribers
  • Removed over 90% of inactive profiles to rebuild sender reputation
  • Shifted focus toward a smaller, highly responsive audience
  • Stabilized inbox placement and restored deliverability

    • 2

    Platform Migration & Infrastructure

  • Migrated from Brevo to Klaviyo with Shopify integration
  • Established accurate revenue attribution and improved reporting visibility
  • Enabled deeper segmentation and lifecycle targeting capabilities

    • 3

    Lifecycle Automation & Consistent Communication

  • Implemented critical automations including: welcome flows (email + SMS), browse abandonment, abandoned cart recovery, post-purchase follow-ups
  • Activated previously unused SMS subscriber list
  • Established consistent campaign cadence (approximately four emails per week) to maintain inbox presence without sacrificing engagement

    • Book an Intro Call

    Key Takeaways

    Smaller lists can drive bigger results.

    Prioritizing engaged subscribers dramatically improved deliverability and performance.

    Deliverability is foundational.

    Without inbox placement, even strong creative and strategy cannot succeed.

    Lifecycle automation unlocks compounding growth.

    Strategic flows and consistent campaigns transformed email into a reliable revenue channel.

    See More [Case Studies|Success Stories|Real Results]

    381% Lift in Conversions
    What started as “basic” automations became a polished lifecycle that customers actually responded to - higher opens, more clicks, and a surge in checkout conversions within days.
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    +3,700% Open Rate After a List Reset
    Their list looked big - but performance was buried. We cleaned aggressively, rebuilt deliverability, and turned a smaller list into a high-trust channel that drove real revenue.
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    Email Grew to 70% of DTC Revenue
    We moved the brand beyond “sale-only” sends and into consistent storytelling, segmentation, and lifecycle strategy - turning email into a primary driver of direct-to-consumer growth.
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    Clicks Nearly Tripled in 4 Months
    We rebuilt the system in Klaviyo - stronger segmentation, smarter automations, and a clear weekly rhythm - so email stopped being sporadic and started performing.
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    From Split Platforms to a Revenue System
    Campaigns and flows lived in different tools with little visibility. We unified everything in Klaviyo and built a full lifecycle engine that started generating revenue fast.
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    $111,952 From a First-Ever Welcome Flow
    A stagnant email channel became a six-figure revenue system in just four months - proving the right lifecycle strategy unlocks hidden growth fast.
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    62% Revenue Growth in Just 4 Months
    Sporadic promotions became a structured lifecycle engine. After migrating to Klaviyo and rebuilding segmentation and flows, clicks nearly tripled and email transformed into a consistent retail and wholesale revenue driver.
    Read The Case Study

    Want Results Like These?

    Start With an Intro Call

    Every brand you just read about started the same way - with a conversation. A chance for us to learn your business, hear what's been frustrating you, and see if there's a real fit before anyone commits to anything bigger. If there is, we go deeper from there. Here's how it works:

    1. Intro Call (30 min, free)
    We learn your brand, your customer, and your current setup. You tell us where you think the friction is, and we share what we can see from the outside.

    2. Roadmap Audit
    If we're a fit, we get into your Klaviyo account and take a careful look - what's working, what's not, and where the real revenue opportunities are. This is the part that takes time and focus, which is why it happens after the call, not during it.

    3. Your Email Revenue Roadmap
    A prioritized plan tied to your offers, margins, and customer journey - and a team to build it with you. Fastest wins for the next 30 days. Highest-ROI priorities for the next 90. Built for your business, not pulled from a template.

    Book an Intro Call