CASE STUDY : LOLA & COMPANY

Jewelry Brand Transforms Email Into a Six-Figure Sales Channel With First-Ever Welcome Flow and Lifecycle Foundation

A growing jewelry brand partnered with Joy Joya to rebuild its email marketing from the ground up — transforming a stagnant system with no automations or attribution into a strategic revenue driver. In just four months, email evolved into a six-figure sales engine, generating over $111K in automated revenue, reversing list decline, and stabilizing engagement with a cleaner, more intentional lifecycle experience.
$112k

Revenue generated from single welcome flow in first quarter

+30%

Email list growth after reversing subscriber decline

+62%

Average open rate and 10% click rate within welcome flow

+153%

Year-over-year increase in campagin attributed revenue

CLIENT

LOLA & Company

PLATFORMS

MailerLite + Squarespace

AUDIENCE LANGUAGE

English

SCOPE

Migration, lifecycle build, campaign strategy, design refinement

TIMELINE

4 months (and ongoing)

PRIMARY GOAL

Turn email into a consistent revenue channel

The Challenge: High Engagement Without Real Revenue

Before partnering with Joy Joya, the brand’s email marketing appeared healthy on the surface. Campaigns showed respectable open rates — averaging around 47% during the holiday season — but deeper analysis revealed structural gaps limiting long-term growth.

There were no automations in place: no welcome flow, abandoned cart recovery, or post-purchase lifecycle. Revenue attribution wasn’t connected to ecommerce performance, making it difficult to understand the true impact of email.

Engagement fluctuated unpredictably, click rates dropped as low as 0.23%, and the subscriber list was slowly shrinking. Without automation or strategy, email functioned as a basic communication tool rather than a reliable sales channel.

Why LOLA & Company Turned to Joy Joya

The brand had strong products and an engaged audience but lacked the lifecycle systems needed to convert interest into consistent revenue. They wanted a strategic partner to build a scalable foundation, combining infrastructure, creative direction, and performance optimization, so email could become a predictable growth engine rather than an occasional marketing effort.

The Strategy: Foundation First, Then Scale

We designed a transformation around three core pillars:
1

Infrastructure & Lifecycle Foundation

  • Migrated from Mailchimp to MailerLite for stronger ecommerce integration with Squarespace
  • Established proper revenue attribution and tracking
  • Cleaned and stabilized the list to improve deliverability
  • Ended resends to non-openers to strengthen sender reputation

    • 2

    Creative Refinement & Brand Alignment

  • Redesigned templates with improved hierarchy and readability
  • Aligned visual identity with website and social presence
  • Simplified layouts to prioritize clarity and conversion
  • Built a cohesive system where every campaign felt intentional and elevated

    • 3

    Automation-Led Revenue Growth

  • Launched the brand’s first-ever Welcome Flow, a three-email automation offering a limited-time incentive
  • Achieved a 62% open rate and 10% click rate within the first 90 days
  • Generated $78K in incremental revenue in the first three months
  • Reached $111,952.74 in attributed revenue within four months

    • Book an Intro Call

    Key Takeaways

    A strong foundation unlocks hidden revenue.

    Even brands with good engagement can leave significant growth untapped without lifecycle automation.

    Automation creates compounding results.

    A single strategic welcome flow became one of the brand’s top revenue drivers within months.

    Email thrives when systems and design work together.

    Clean infrastructure, aligned branding, and clear messaging transformed email from passive communication into an active growth engine.

    See More [Case Studies|Success Stories|Real Results]

    381% Lift in Conversions
    What started as “basic” automations became a polished lifecycle that customers actually responded to - higher opens, more clicks, and a surge in checkout conversions within days.
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    +3,700% Open Rate After a List Reset
    Their list looked big - but performance was buried. We cleaned aggressively, rebuilt deliverability, and turned a smaller list into a high-trust channel that drove real revenue.
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    Email Grew to 70% of DTC Revenue
    We moved the brand beyond “sale-only” sends and into consistent storytelling, segmentation, and lifecycle strategy - turning email into a primary driver of direct-to-consumer growth.
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    Clicks Nearly Tripled in 4 Months
    We rebuilt the system in Klaviyo - stronger segmentation, smarter automations, and a clear weekly rhythm - so email stopped being sporadic and started performing.
    Read The Case Study
    From Split Platforms to a Revenue System
    Campaigns and flows lived in different tools with little visibility. We unified everything in Klaviyo and built a full lifecycle engine that started generating revenue fast.
    Read The Case Study
    $111,952 From a First-Ever Welcome Flow
    A stagnant email channel became a six-figure revenue system in just four months - proving the right lifecycle strategy unlocks hidden growth fast.
    Read The Case Study
    62% Revenue Growth in Just 4 Months
    Sporadic promotions became a structured lifecycle engine. After migrating to Klaviyo and rebuilding segmentation and flows, clicks nearly tripled and email transformed into a consistent retail and wholesale revenue driver.
    Read The Case Study

    Want Results Like These?

    Start With an Intro Call

    Every brand you just read about started the same way - with a conversation. A chance for us to learn your business, hear what's been frustrating you, and see if there's a real fit before anyone commits to anything bigger. If there is, we go deeper from there. Here's how it works:

    1. Intro Call (30 min, free)
    We learn your brand, your customer, and your current setup. You tell us where you think the friction is, and we share what we can see from the outside.

    2. Roadmap Audit
    If we're a fit, we get into your Klaviyo account and take a careful look - what's working, what's not, and where the real revenue opportunities are. This is the part that takes time and focus, which is why it happens after the call, not during it.

    3. Your Email Revenue Roadmap
    A prioritized plan tied to your offers, margins, and customer journey - and a team to build it with you. Fastest wins for the next 30 days. Highest-ROI priorities for the next 90. Built for your business, not pulled from a template.

    Book an Intro Call