Our mission is to help women-focused ecommerce brands turn one-time buyers into loyal customers through retention-first email + SMS.
COLD HARD FACTS

Ads bring the first purchase. Email + SMS bring the next [one.|two.|three.|four.|five.|six.]

Most brands don’t have a retention system, so paid traffic has to do all the heavy lifting. We fix that with email + SMS that brings customers back - without sacrificing your brand voice.

Here’s what we typically fix - and what we build in its place.

Leaky Flows

We audit + rebuild welcome, abandon, and post-purchase so they convert.

Low Repeat Buyers

We create journeys that give customers a reason to come back.

Ups and Downs

We build a campaign + automation rhythm that smooths revenue between promos.

Generic Messaging

We develop on-brand copy + creative direction that matches your aesthetic.

A WORD FROM JOY JOYA FOUNDER, LARYSSA WIRSTIUK

Founder-led strategy. Friendly guidance. Senior-level execution.

Hi, I’m Laryssa Wirstiuk. For more than a decade, I’ve helped product-based ecommerce brands turn email + SMS into a steady revenue channel - without turning their brand into a template. My approach is equal parts strategy and storytelling: we learn what makes your customers buy, come back, and stay loyal… then we build the system to support it.

Retention systems built for $3M+ brands
Strategy + creative + optimization under one roof
Measurable improvements, not just “more sends”
You've built 30k+ on your list. Time to maximize returns.
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4.5x

Revenue Boost

It's time to multiply the revenue per recipient.
1,.1+

Million Dollars

In new attributed revenue through clients' Email + SMS
2.4+

Million Deliveries

We're experts at capturing brand voice and style.
1,400+

Campaigns

We're methodical, precise, and adaptive in our approach.

Joy Joya [Case Studies|Success Stories|Real Results]

381% Lift in Conversions
What started as “basic” automations became a polished lifecycle that customers actually responded to - higher opens, more clicks, and a surge in checkout conversions within days.
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+3,700% Open Rate After a List Reset
Their list looked big - but performance was buried. We cleaned aggressively, rebuilt deliverability, and turned a smaller list into a high-trust channel that drove real revenue.
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Email Grew to 70% of DTC Revenue
We moved the brand beyond “sale-only” sends and into consistent storytelling, segmentation, and lifecycle strategy - turning email into a primary driver of direct-to-consumer growth.
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Clicks Nearly Tripled in 4 Months
We rebuilt the system in Klaviyo - stronger segmentation, smarter automations, and a clear weekly rhythm - so email stopped being sporadic and started performing.
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From Split Platforms to a Revenue System
Campaigns and flows lived in different tools with little visibility. We unified everything in Klaviyo and built a full lifecycle engine that started generating revenue fast.
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$111,952 From a First-Ever Welcome Flow
A stagnant email channel became a six-figure revenue system in just four months - proving the right lifecycle strategy unlocks hidden growth fast.
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62% Revenue Growth in Just 4 Months
Sporadic promotions became a structured lifecycle engine. After migrating to Klaviyo and rebuilding segmentation and flows, clicks nearly tripled and email transformed into a consistent retail and wholesale revenue driver.
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