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Interview with Arthur Root, Co-Founder and CEO of Nostra

In Episode #99 of the Joy Joya Jewelry Marketing Podcast, I interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool for brands that want to provide their customers with more personalized shopping experiences. Nostra uses psychometric data to display...

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Planning Jewelry Ecommerce for Holiday 2020

Given the fact that 2020 has been such a strange and difficult year for many reasons, you probably can’t even imagine the holiday season at this point. Alternatively, you may actually be looking forward to the holidays, since you feel confident that you’ll be able to make up for...

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How to Improve Your Jewelry Product Descriptions

In Episode #84, we shared some tips for optimizing jewelry ecommerce product pages, like get reviews and social proof, consider color psychology, use high-quality product images and videos, and more. However, we didn't address product descriptions; we felt the topic deserved its own post. With my background in creative writing,...

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How to Optimize Your Jewelry Ecommerce Homepage

One of the biggest mistakes that ecommerce jewelry entrepreneurs make is failing to consider the similarities between ecommerce and brick-and-mortar jewelry stores and then forgetting to implement important merchandising and technical best practices in their digital storefront. Even though a brick-and-mortar store requires physical space, while an ecommerce store...

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5 Ways to Optimize Ecommerce Jewelry Product Pages

If you're not spending more time, energy, effort, and money on your jewelry product pages than you are on basically every other part of your ecommerce website, you could be sabotaging your conversion rate. Yes, product pages are more important than even your homepage! In this blog post, we'll...

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Interview with Deb LaBudde, Founder and CEO of Memo

In Episode #79 of the Joy Joya Jewelry Marketing Podcast, I interview Deb LaBudde, the founder and CEO of Memo, a highly-curated ecommerce fine jewelry retailer that offers customers a very unique and innovative shopping experience - at home. Launched in December 2016, this first-of-its-kind ecommerce site completely transformed...

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Importance of an SSL Certificate for Jewelry Marketing

Do you sell your jewelry direct-to-consumer from your own ecommerce store? If so, you’ll want to do everything you can to earn your customers’ trust and demonstrate that they can feel safe purchasing jewelry from your site. One of the easiest ways to do that is to get an...

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