If you've started the process of researching potential influencers for your jewelry brand, then you've likely seen the handle @liketoknow.it in those influencer's Instagram captions. Have you been wondering what it means? In this blog post, we explain what you need to know about the LIKEtoKNOW.it platform and how you...
To prepare for my upcoming talk at Jewelry Ecomm Live!, I published five posts throughout September about influencer marketing for jewelry brands. In this final post of the series, I share the most effective methods for contacting influencers and managing the influencer relationship from start to finish. In the previous blog...
To prepare for my upcoming talk at Jewelry Ecomm Live!, I'll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I explain how you can find the best influencers to align with your jewelry brand's marketing goals. Most jewelry business owners who would like to...
To prepare for my upcoming talk at Jewelry Ecomm Live!, I'll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I explain what you can expect when working with influencers, so you can anticipate ROI and feel more confident about moving forward with an...
To prepare for my upcoming talk at Jewelry Ecomm Live!, I'll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I share my favorite examples of effective influencer marketing campaigns for jewelry brands like Simon G., Tiffany, David Yurman, and others. In part one of...
To prepare for my upcoming talk at Jewelry Ecomm Live!, I’ll be publishing five posts throughout September about influencer marketing for jewelry brands. In this post, I define “influencer”, outline different influencer types, explain how to know when to work with influencers, share benefits of working with influencers, and describe...
Customer service expert Ron Kaufman once said, “Delighted customers are the only advertisement everyone believes.” No one’s going to believe you or care when you toot your own horn. But when someone who’s not compensated by your jewelry brand tells other people how much she loves your jewelry, that means...
The word "influencer" has become synonymous with digital influence. However, we forget influencers exist "in real life", and they’ve been shaping decisions since the beginning of humankind. After a recent personal experience with influence and jewelry buying, I started to reflect on consumer motivation and the meaning of influence. On Black...
Engagement marketing, also known as "experiential marketing" or "event marketing", can engage consumers with a jewelry brand and its products. The importance of engagement marketing is hard to deny. According to the recent study conducted by Event Track, "70% of users become regular customers after an experiential marketing event". Are you...
More clients have been inquiring about influencer marketing lately, and I don’t blame them. If you read any popular digital marketing advice, you’ll hear about the "magic" of influencers - get your jewelry on just the right celebrity or style blogger, and you'll "make it" in the marketplace. For example, in...
