This is where it all began. For the first nine years of Joy Joya, we were exclusively a jewelry marketing agency - deeply immersed in the stories, challenges, and unique rhythms of this industry.

Over time, we became known for our expertise in email + SMS strategy and execution, helping jewelry brands build sustainable, long-term growth. While our scope has expanded, jewelry will always be part of our foundation - and we bring that deep understanding to every project we take on in this space.

Jewelry is personal, emotional, and often tied to moments that matter. That’s why email and SMS aren’t just promotional tools - they’re channels for connection. We help jewelry and accessories brands build lasting relationships through messaging that reflects the beauty and meaning behind each piece.

With thoughtful storytelling, strategic automation, and a customer-first mindset, we ensure your brand shows up with consistency and care.