Joy Joya Clips and Press

Since founding Joy Joya in 2016, Laryssa Wirstiuk has established herself as a thought leader in the jewelry industry. Her insights and expertise have been featured in prominent publications such as AdAge, MJSA Journal, National Jeweler, Rapaport Magazine, JCK, and more. Additionally, she has contributed to industry publications like The Jewelers Collective, sharing her unique perspective on jewelry marketing and business growth.

Explore the full collection of her press features and published articles by clicking below.

Joy Joya Clips and Press

Embracing Livestream Shopping: A Guide for Jewelers

Embracing Livestream Shopping: A Guide for Jewe...

The COVID-19 pandemic revolutionized how retailers connect with customers, with many consumers now preferring flexible shopping options. Among these, livestream shopping has emerged as a game-changer, offering both convenience and...

Embracing Livestream Shopping: A Guide for Jewe...

The COVID-19 pandemic revolutionized how retailers connect with customers, with many consumers now preferring flexible shopping options. Among these, livestream shopping has emerged as a game-changer, offering both convenience and...

3 Email Marketing Tips to Instantly Improve Campaign Performance

3 Email Marketing Tips to Instantly Improve Cam...

Email marketing can be a powerful tool for jewelry businesses, but optimizing campaigns requires testing and time. In the meantime, small adjustments can lead to significant improvements. Here are three...

3 Email Marketing Tips to Instantly Improve Cam...

Email marketing can be a powerful tool for jewelry businesses, but optimizing campaigns requires testing and time. In the meantime, small adjustments can lead to significant improvements. Here are three...

Boost Your Holiday Sales With Social Media

Boost Your Holiday Sales With Social Media

The holiday season is prime time for connecting with your customers on social media platforms like Instagram and Facebook. With 65% of consumers turning to social media for shopping inspiration...

Boost Your Holiday Sales With Social Media

The holiday season is prime time for connecting with your customers on social media platforms like Instagram and Facebook. With 65% of consumers turning to social media for shopping inspiration...

Why Branding Matters and How You Can Build a "Forever" Jewelry Brand

Why Branding Matters and How You Can Build a "F...

Building a strong and lasting brand identity is vital for jewelry businesses looking to stay competitive in an ever-changing market. In her article, Laryssa Wirstiuk explores the importance of branding...

Why Branding Matters and How You Can Build a "F...

Building a strong and lasting brand identity is vital for jewelry businesses looking to stay competitive in an ever-changing market. In her article, Laryssa Wirstiuk explores the importance of branding...