3 Email Marketing Tips to Instantly Improve Campaign Performance
Email marketing can be a powerful tool for jewelry businesses, but optimizing campaigns requires testing and time. In the meantime, small adjustments can lead to significant improvements. Here are three practical tips you can implement today:
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Resend to Non-openers: Don’t let your hard work on a single email campaign go to waste! Resending to subscribers who didn’t open your first email can increase open rates by an average of 10%. For a 10K subscriber list, this could translate to a 23% increase in engagement with just a few extra minutes of effort. Most subscribers don’t ignore emails because they’re uninterested; their inboxes are simply overflowing. A second chance could be all it takes to catch their attention.
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Short and Sweet Subject Lines: Nearly half of subscribers decide to open an email based on the subject line alone. To maximize impact, keep it concise—aim for 4-5 words or under 30 characters. Relevance, curiosity, and simplicity are key, especially for mobile users. Treat the subject line as a “teaser” that encourages readers to explore more.
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Coordinate With Other Marketing Channels: Ensure your email campaigns align with your social media and other marketing efforts for a seamless customer experience. A potential customer may see a product in an email, then recognize it later on Instagram, which could prompt a store visit or purchase. Repetition across channels helps reinforce your message and drives action.
By applying these strategies, you can better leverage email marketing to foster stronger customer relationships and enhance overall performance.