Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

The Art of Surprise in Jewelry Marketing

The Art of Surprise in Jewelry Marketing

Episode #260 – “The Power of Surprise in Jewelry Marketing” In Episode #260, we’re diving deep into the art of surprise in jewelry marketing and its power to skyrocket customer...

The Art of Surprise in Jewelry Marketing

Episode #260 – “The Power of Surprise in Jewelry Marketing” In Episode #260, we’re diving deep into the art of surprise in jewelry marketing and its power to skyrocket customer...

Custom Jewelry Marketing Strategies

Custom Jewelry Marketing Strategies

Episode #259 – “Strategies for Marketing Custom Jewelry” In Episode #259, we’ll delve into the strategies for marketing custom jewelry. Whether you handcraft unique pieces or deal in mass-produced items,...

Custom Jewelry Marketing Strategies

Episode #259 – “Strategies for Marketing Custom Jewelry” In Episode #259, we’ll delve into the strategies for marketing custom jewelry. Whether you handcraft unique pieces or deal in mass-produced items,...

The Role of Drops in Your Jewelry Marketing Strategy

The Role of Drops in Your Jewelry Marketing Str...

Episode #258 – “The Role of Drops in Your Jewelry Marketing Strategy” In today’s Episode #258, we’re diving deep into the world of “drops” and how they can be a...

The Role of Drops in Your Jewelry Marketing Str...

Episode #258 – “The Role of Drops in Your Jewelry Marketing Strategy” In today’s Episode #258, we’re diving deep into the world of “drops” and how they can be a...

Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing

Synergy in Sparkle: Where Merchandising Meets J...

Episode #257 – “Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing” In Episode #257 today, we’re chatting about how to blend merchandising with jewelry marketing, especially for spotlighting your jewelry...

Synergy in Sparkle: Where Merchandising Meets J...

Episode #257 – “Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing” In Episode #257 today, we’re chatting about how to blend merchandising with jewelry marketing, especially for spotlighting your jewelry...

Jewelry Email Marketing: Diving Into the Welcome Series

Jewelry Email Marketing: Diving Into the Welcom...

Episode #256 – “Jewelry Email Marketing: Diving Into the Welcome Series” This is Episode #256, and we’ll delve into one of my cherished subjects: email marketing, with a focus on...

Jewelry Email Marketing: Diving Into the Welcom...

Episode #256 – “Jewelry Email Marketing: Diving Into the Welcome Series” This is Episode #256, and we’ll delve into one of my cherished subjects: email marketing, with a focus on...

How to Know: Is Your Jewelry Instagram Strategy Working?

How to Know: Is Your Jewelry Instagram Strategy...

Episode #255 – “How to Know: Is Your Jewelry Instagram Strategy Working?” This is Episode #255, and we’ll be diving deep into evaluating the impact of social media marketing, with...

How to Know: Is Your Jewelry Instagram Strategy...

Episode #255 – “How to Know: Is Your Jewelry Instagram Strategy Working?” This is Episode #255, and we’ll be diving deep into evaluating the impact of social media marketing, with...