Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

Building Brand Awareness With Your Target Customer

Building Brand Awareness With Your Target Customer

In episode #133 of the Joy Joya Jewelry Marketing Podcast, I share my own personal recording of a talk I recently presented to the Women’s Jewelry Association of Boston. The...

Building Brand Awareness With Your Target Customer

In episode #133 of the Joy Joya Jewelry Marketing Podcast, I share my own personal recording of a talk I recently presented to the Women’s Jewelry Association of Boston. The...

Types of Keywords for Jewelry Brands

Types of Keywords for Jewelry Brands

In episode #132 of the Joy Joya Jewelry Marketing Podcast, I explain the different types of keywords you’ll want to use for your jewelry brand, including SEO keywords and social...

Types of Keywords for Jewelry Brands

In episode #132 of the Joy Joya Jewelry Marketing Podcast, I explain the different types of keywords you’ll want to use for your jewelry brand, including SEO keywords and social...

How to Involve Customers in Jewelry Marketing

How to Involve Customers in Jewelry Marketing

In episode #131 of the Joy Joya Jewelry Marketing Podcast, I provide tips for enlisting your customers to play a more active role in your marketing. Are you looking for...

How to Involve Customers in Jewelry Marketing

In episode #131 of the Joy Joya Jewelry Marketing Podcast, I provide tips for enlisting your customers to play a more active role in your marketing. Are you looking for...

Interview With Jewelry Retail Experience Experts

Interview With Jewelry Retail Experience Experts

In episode #130 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jill Stein and Sarah Daniel, the co-founders of Brick & Mortar NYC, a boutique agency...

Interview With Jewelry Retail Experience Experts

In episode #130 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Jill Stein and Sarah Daniel, the co-founders of Brick & Mortar NYC, a boutique agency...

Jewelry Marketing Tips for a "Slow" Season

Jewelry Marketing Tips for a "Slow" Season

In episode #129 of the Joy Joya Jewelry Marketing Podcast, I share some special tips to coincide with the unofficial beginning of summer after Memorial Day weekend. For many jewelry...

Jewelry Marketing Tips for a "Slow" Season

In episode #129 of the Joy Joya Jewelry Marketing Podcast, I share some special tips to coincide with the unofficial beginning of summer after Memorial Day weekend. For many jewelry...

Interview With Jewelry Wholesale Consultant Robin Kramer

Interview With Jewelry Wholesale Consultant Rob...

In episode #128 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Robin Kramer, the owner of Red Boot Consulting. According to her bio, Robin is “a...

Interview With Jewelry Wholesale Consultant Rob...

In episode #128 of the Joy Joya Jewelry Marketing Podcast, I share my interview with Robin Kramer, the owner of Red Boot Consulting. According to her bio, Robin is “a...