Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

How to Gain Email Subscribers for Your Jewelry Brand

How to Gain Email Subscribers for Your Jewelry ...

In episode #127 of the Joy Joya Jewelry Marketing Podcast, I share some of my favorite tips for growing your jewelry brand’s email list. If you’re struggling to gain new...

How to Gain Email Subscribers for Your Jewelry ...

In episode #127 of the Joy Joya Jewelry Marketing Podcast, I share some of my favorite tips for growing your jewelry brand’s email list. If you’re struggling to gain new...

Interview with Kate Youngstrom from Reed Exhibi...

In episode #126 of the Joy Joya Jewelry Marketing Podcast, I chat with Kate Youngstrom, the Director of Content and Community for Reed Exhibitions, which oversees JCK Events. Kate has...

Interview with Kate Youngstrom from Reed Exhibi...

In episode #126 of the Joy Joya Jewelry Marketing Podcast, I chat with Kate Youngstrom, the Director of Content and Community for Reed Exhibitions, which oversees JCK Events. Kate has...

Google Analytics for Jewelry Brands

In episode #125 of the Joy Joya Jewelry Marketing Podcast, I share some of my favorite metrics for jewelry brands to track in Google Analytics and walk you through how...

Google Analytics for Jewelry Brands

In episode #125 of the Joy Joya Jewelry Marketing Podcast, I share some of my favorite metrics for jewelry brands to track in Google Analytics and walk you through how...

Tips for Generating Jewelry Blog Content

In episode #124 of the Joy Joya Jewelry Marketing Podcast, I share some of my favorite tips for generating new blog post content on a regular basis. Yes, that’s right...

Tips for Generating Jewelry Blog Content

In episode #124 of the Joy Joya Jewelry Marketing Podcast, I share some of my favorite tips for generating new blog post content on a regular basis. Yes, that’s right...

Interview with Luxury Marketing Expert Michelle Peranteau

Interview with Luxury Marketing Expert Michelle...

In episode #123, I chat with Michelle Peranteau, a marketing and brand strategist for luxury brands. Throughout her impressive career working with luxury and jewelry brands, Michelle has built her...

Interview with Luxury Marketing Expert Michelle...

In episode #123, I chat with Michelle Peranteau, a marketing and brand strategist for luxury brands. Throughout her impressive career working with luxury and jewelry brands, Michelle has built her...

The Path to Jewelry Marketing Success

The Path to Jewelry Marketing Success

In episode #122 of the Joy Joya Jewelry Marketing Podcast, I was inspired by a Lifehacker podcast interview with marketing thought leader Seth Godin. He said, “The thing that looks...

The Path to Jewelry Marketing Success

In episode #122 of the Joy Joya Jewelry Marketing Podcast, I was inspired by a Lifehacker podcast interview with marketing thought leader Seth Godin. He said, “The thing that looks...