Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

Interview with Jewelry Entrepreneur Ama McKinle...

In Episode #121 of the Joy Joya Jewelry Marketing Podcast, I interview Ama McKinley, the founder of Ilium Wing. Ama McKinley began making waist jewelry in 2010 after creating her...

Interview with Jewelry Entrepreneur Ama McKinle...

In Episode #121 of the Joy Joya Jewelry Marketing Podcast, I interview Ama McKinley, the founder of Ilium Wing. Ama McKinley began making waist jewelry in 2010 after creating her...

Planning Your Jewelry Marketing Content

In episode #120 of the Joy Joya Jewelry Marketing Podcast I why and how you can start planning all your marketing content. Do you have a formal planning system in...

Planning Your Jewelry Marketing Content

In episode #120 of the Joy Joya Jewelry Marketing Podcast I why and how you can start planning all your marketing content. Do you have a formal planning system in...

Brand Marketing vs. Product Marketing for Jewel...

In episode #119 of the Joy Joya Jewelry Marketing Podcast I explain the difference between “brand marketing” and “product marketing” and why the distinction matters so much for jewelry brands....

Brand Marketing vs. Product Marketing for Jewel...

In episode #119 of the Joy Joya Jewelry Marketing Podcast I explain the difference between “brand marketing” and “product marketing” and why the distinction matters so much for jewelry brands....

Transition from Brick-and-Mortar Store to Ecomm...

In episode #118 of the Joy Joya Jewelry Marketing Podcast I answer a listener-submitted question (you can also ask a question here). The anonymous listener asked, “How can we transition...

Transition from Brick-and-Mortar Store to Ecomm...

In episode #118 of the Joy Joya Jewelry Marketing Podcast I answer a listener-submitted question (you can also ask a question here). The anonymous listener asked, “How can we transition...

Interview With Marketing Expert Paul Spinak on Jewelry Branding

Interview With Marketing Expert Paul Spinak on ...

In Episode #117 of the Joy Joya Jewelry Marketing Podcast, I interview Paul Spinak, founder of The Marketing Machine, an innovative and creative marketing agency located in downtown Raleigh, NC....

Interview With Marketing Expert Paul Spinak on ...

In Episode #117 of the Joy Joya Jewelry Marketing Podcast, I interview Paul Spinak, founder of The Marketing Machine, an innovative and creative marketing agency located in downtown Raleigh, NC....

5 Mindset Mistakes in Jewelry Marketing

In episode #116 of the podcast, I share some of the most common marketing mindset mistakes that I observe day in and day out. In my opinion, marketing is just...

5 Mindset Mistakes in Jewelry Marketing

In episode #116 of the podcast, I share some of the most common marketing mindset mistakes that I observe day in and day out. In my opinion, marketing is just...