Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

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Podcast Episodes

Tools to Help You Manage Social Media for Your ...

Now that the New Year has arrived, you probably want to establish better habits for planning, managing, and executing your jewelry marketing, including your social media channels. Joy Joya YouTube...

Tools to Help You Manage Social Media for Your ...

Now that the New Year has arrived, you probably want to establish better habits for planning, managing, and executing your jewelry marketing, including your social media channels. Joy Joya YouTube...

5 Predictions for 2021 Jewelry Marketing Trends

5 Predictions for 2021 Jewelry Marketing Trends

After a rather abysmal, confusing, and challenging year, most jewelry business owners have high hopes for 2021. They’re starting the new year with bright eyes and a renewed commitment to...

5 Predictions for 2021 Jewelry Marketing Trends

After a rather abysmal, confusing, and challenging year, most jewelry business owners have high hopes for 2021. They’re starting the new year with bright eyes and a renewed commitment to...

Jewelry Marketing Isn't a Beauty Contest

Jewelry Marketing Isn't a Beauty Contest

I recently stumbled upon a really interesting quote by Josh Hayes from Liftoff, a company that helps ecommerce brands optimize their mobile apps. In a blog post, Josh says, “Creatives...

Jewelry Marketing Isn't a Beauty Contest

I recently stumbled upon a really interesting quote by Josh Hayes from Liftoff, a company that helps ecommerce brands optimize their mobile apps. In a blog post, Josh says, “Creatives...

Mobile Shopping Matters for Jewelry Brands

A hot-of-the-presses report titled “Adobe Analytics Holiday Forecast 2020” predicts that 42% of shopping will be done from smartphones this holiday season. Furthermore, the report states that “smartphone shopping dollars...

Mobile Shopping Matters for Jewelry Brands

A hot-of-the-presses report titled “Adobe Analytics Holiday Forecast 2020” predicts that 42% of shopping will be done from smartphones this holiday season. Furthermore, the report states that “smartphone shopping dollars...

Customer Touchpoints in Jewelry Marketing

In conversations with my clients, I often use the phrase “customer touchpoints”, but I realize that “touchpoints” is a vague, catch-all term that could probably use some clarification. What are...

Customer Touchpoints in Jewelry Marketing

In conversations with my clients, I often use the phrase “customer touchpoints”, but I realize that “touchpoints” is a vague, catch-all term that could probably use some clarification. What are...

How to Host a Giveaway for Your Jewelry Brand

How to Host a Giveaway for Your Jewelry Brand

Who doesn’t like free stuff? I can guarantee that your customers would surely appreciate it. In honor of the upcoming Thanksgiving holiday, we’d like to celebrate the spirit of giving....

How to Host a Giveaway for Your Jewelry Brand

Who doesn’t like free stuff? I can guarantee that your customers would surely appreciate it. In honor of the upcoming Thanksgiving holiday, we’d like to celebrate the spirit of giving....