Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

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Podcast Episodes

How to Leverage Color in Jewelry Marketing

How to Leverage Color in Jewelry Marketing

In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and with great care, color can also encourage certain...

How to Leverage Color in Jewelry Marketing

In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and with great care, color can also encourage certain...

Jewelry Email Marketing Subject Lines

Jewelry Email Marketing Subject Lines

According to data from Campaign Monitor, more than 116 million emails get sent on Black Friday alone. Can you remember Black Friday 2019 and how many emails you received from...

Jewelry Email Marketing Subject Lines

According to data from Campaign Monitor, more than 116 million emails get sent on Black Friday alone. Can you remember Black Friday 2019 and how many emails you received from...

Jewelry Marketing "Vampires" Drain Time and Money

Jewelry Marketing "Vampires" Drain Time and Money

In celebration of the Halloween holiday, I’m shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all your time and money, even when...

Jewelry Marketing "Vampires" Drain Time and Money

In celebration of the Halloween holiday, I’m shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all your time and money, even when...

"Jewelry Marketing Joy" Is Officially Here

"Jewelry Marketing Joy" Is Officially Here

Not only have I reached a very important milestone in my podcasting journey, but I’m also officially publishing Jewelry Marketing Joy. I’m excited to celebrate 100 episodes of the Joy...

"Jewelry Marketing Joy" Is Officially Here

Not only have I reached a very important milestone in my podcasting journey, but I’m also officially publishing Jewelry Marketing Joy. I’m excited to celebrate 100 episodes of the Joy...

Interview with Arthur Root, Co-Founder and CEO of Nostra

Interview with Arthur Root, Co-Founder and CEO ...

In Episode #99 of the Joy Joya Jewelry Marketing Podcast, I interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool...

Interview with Arthur Root, Co-Founder and CEO ...

In Episode #99 of the Joy Joya Jewelry Marketing Podcast, I interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool...

What's the 80-20 Rule in Jewelry Marketing?

What's the 80-20 Rule in Jewelry Marketing?

Developed by Italian economist Vilfredo Pareto in the early 1900s, the Pareto principle, or “the 80-20 rule”, states that approximately 80% of the results come from 20% of the causes...

What's the 80-20 Rule in Jewelry Marketing?

Developed by Italian economist Vilfredo Pareto in the early 1900s, the Pareto principle, or “the 80-20 rule”, states that approximately 80% of the results come from 20% of the causes...