Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

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Podcast Episodes

Mobile Shopping Matters for Jewelry Brands

A hot-of-the-presses report titled “Adobe Analytics Holiday Forecast 2020” predicts that 42% of shopping will be done from smartphones this holiday season. Furthermore, the report states that “smartphone shopping dollars...

Mobile Shopping Matters for Jewelry Brands

A hot-of-the-presses report titled “Adobe Analytics Holiday Forecast 2020” predicts that 42% of shopping will be done from smartphones this holiday season. Furthermore, the report states that “smartphone shopping dollars...

Customer Touchpoints in Jewelry Marketing

In conversations with my clients, I often use the phrase “customer touchpoints”, but I realize that “touchpoints” is a vague, catch-all term that could probably use some clarification. What are...

Customer Touchpoints in Jewelry Marketing

In conversations with my clients, I often use the phrase “customer touchpoints”, but I realize that “touchpoints” is a vague, catch-all term that could probably use some clarification. What are...

How to Host a Giveaway for Your Jewelry Brand

How to Host a Giveaway for Your Jewelry Brand

Who doesn’t like free stuff? I can guarantee that your customers would surely appreciate it. In honor of the upcoming Thanksgiving holiday, we’d like to celebrate the spirit of giving....

How to Host a Giveaway for Your Jewelry Brand

Who doesn’t like free stuff? I can guarantee that your customers would surely appreciate it. In honor of the upcoming Thanksgiving holiday, we’d like to celebrate the spirit of giving....

How to Leverage Color in Jewelry Marketing

How to Leverage Color in Jewelry Marketing

In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and with great care, color can also encourage certain...

How to Leverage Color in Jewelry Marketing

In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and with great care, color can also encourage certain...

Jewelry Email Marketing Subject Lines

Jewelry Email Marketing Subject Lines

According to data from Campaign Monitor, more than 116 million emails get sent on Black Friday alone. Can you remember Black Friday 2019 and how many emails you received from...

Jewelry Email Marketing Subject Lines

According to data from Campaign Monitor, more than 116 million emails get sent on Black Friday alone. Can you remember Black Friday 2019 and how many emails you received from...

Jewelry Marketing "Vampires" Drain Time and Money

Jewelry Marketing "Vampires" Drain Time and Money

In celebration of the Halloween holiday, I’m shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all your time and money, even when...

Jewelry Marketing "Vampires" Drain Time and Money

In celebration of the Halloween holiday, I’m shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all your time and money, even when...