Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

"Jewelry Marketing Joy" Is Officially Here

"Jewelry Marketing Joy" Is Officially Here

Not only have I reached a very important milestone in my podcasting journey, but I’m also officially publishing Jewelry Marketing Joy. I’m excited to celebrate 100 episodes of the Joy...

"Jewelry Marketing Joy" Is Officially Here

Not only have I reached a very important milestone in my podcasting journey, but I’m also officially publishing Jewelry Marketing Joy. I’m excited to celebrate 100 episodes of the Joy...

Interview with Arthur Root, Co-Founder and CEO of Nostra

Interview with Arthur Root, Co-Founder and CEO ...

In Episode #99 of the Joy Joya Jewelry Marketing Podcast, I interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool...

Interview with Arthur Root, Co-Founder and CEO ...

In Episode #99 of the Joy Joya Jewelry Marketing Podcast, I interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool...

What's the 80-20 Rule in Jewelry Marketing?

What's the 80-20 Rule in Jewelry Marketing?

Developed by Italian economist Vilfredo Pareto in the early 1900s, the Pareto principle, or “the 80-20 rule”, states that approximately 80% of the results come from 20% of the causes...

What's the 80-20 Rule in Jewelry Marketing?

Developed by Italian economist Vilfredo Pareto in the early 1900s, the Pareto principle, or “the 80-20 rule”, states that approximately 80% of the results come from 20% of the causes...

Planning Jewelry Ecommerce for Holiday 2020

Planning Jewelry Ecommerce for Holiday 2020

Given the fact that 2020 has been such a strange and difficult year for many reasons, you probably can’t even imagine the holiday season at this point. Alternatively, you may...

Planning Jewelry Ecommerce for Holiday 2020

Given the fact that 2020 has been such a strange and difficult year for many reasons, you probably can’t even imagine the holiday season at this point. Alternatively, you may...

"Jewelry Marketing Joy" Is Now Available for Pre-Order!

"Jewelry Marketing Joy" Is Now Available for Pr...

After months of anticipation, my book Jewelry Marketing Joy is now available for pre-order on Amazon. Whether you’re planning to launch a new jewelry brand, or you’ve been running a...

"Jewelry Marketing Joy" Is Now Available for Pr...

After months of anticipation, my book Jewelry Marketing Joy is now available for pre-order on Amazon. Whether you’re planning to launch a new jewelry brand, or you’ve been running a...

Data Protection and Privacy in Jewelry Marketing

Data Protection and Privacy in Jewelry Marketing

If you collect email addresses on your website or sell anything from your ecommerce storefront, then you have access to sensitive data that your customers would definitely not want exposed....

Data Protection and Privacy in Jewelry Marketing

If you collect email addresses on your website or sell anything from your ecommerce storefront, then you have access to sensitive data that your customers would definitely not want exposed....