Joy Joya Podcast
Podcast Episodes
What You Can Expect to Pay for Jewelry Marketing
In last week’s blog post, we explained how you can determine an appropriate jewelry marketing budget and plan your marketing spend based on your current circumstances and goals. If you’re...
What You Can Expect to Pay for Jewelry Marketing
In last week’s blog post, we explained how you can determine an appropriate jewelry marketing budget and plan your marketing spend based on your current circumstances and goals. If you’re...
Determining Your Jewelry Marketing Budget
You may have heard the phrase “You have to spend money to make money”, and that definitely applies to jewelry brands that want to increase market share and remain competitive...
Determining Your Jewelry Marketing Budget
You may have heard the phrase “You have to spend money to make money”, and that definitely applies to jewelry brands that want to increase market share and remain competitive...
What's the Difference Between a Jewelry Marketi...
Jewelry entrepreneurs often use the terms “marketing strategy” and “marketing plan” interchangeably. However, the two things are not the same, and you actually need both for your jewelry business. In...
What's the Difference Between a Jewelry Marketi...
Jewelry entrepreneurs often use the terms “marketing strategy” and “marketing plan” interchangeably. However, the two things are not the same, and you actually need both for your jewelry business. In...
Multichannel vs. Omnichannel Marketing for Jewe...
In “Jewelry Marketing in the Time of Coronavirus“, we discussed the importance of multichannel and omnichannel for jewelry brands. However, we haven’t really explored these two sales models in detail,...
Multichannel vs. Omnichannel Marketing for Jewe...
In “Jewelry Marketing in the Time of Coronavirus“, we discussed the importance of multichannel and omnichannel for jewelry brands. However, we haven’t really explored these two sales models in detail,...
What Does a "Funnel" Have to Do With Jewelry Ma...
Have you ever used a funnel to transfer a large amount of liquid to a container with a narrow opening? You can probably imagine how a funnel is shaped, with...
What Does a "Funnel" Have to Do With Jewelry Ma...
Have you ever used a funnel to transfer a large amount of liquid to a container with a narrow opening? You can probably imagine how a funnel is shaped, with...
How Does Jewelry Marketing Differ from Jewelry ...
In my experience speaking to jewelry entrepreneurs, I find there’s a lot of confusion about the terms “marketing”, “public relations”, and “sales”, which are sometimes used interchangeably. Though these business...
How Does Jewelry Marketing Differ from Jewelry ...
In my experience speaking to jewelry entrepreneurs, I find there’s a lot of confusion about the terms “marketing”, “public relations”, and “sales”, which are sometimes used interchangeably. Though these business...