Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

How to Improve Your Jewelry Product Descriptions

How to Improve Your Jewelry Product Descriptions

In Episode #84, we shared some tips for optimizing jewelry ecommerce product pages, like get reviews and social proof, consider color psychology, use high-quality product images and videos, and more....

How to Improve Your Jewelry Product Descriptions

In Episode #84, we shared some tips for optimizing jewelry ecommerce product pages, like get reviews and social proof, consider color psychology, use high-quality product images and videos, and more....

How to Optimize Your Jewelry Ecommerce Homepage

How to Optimize Your Jewelry Ecommerce Homepage

One of the biggest mistakes that ecommerce jewelry entrepreneurs make is failing to consider the similarities between ecommerce and brick-and-mortar jewelry stores and then forgetting to implement important merchandising and...

How to Optimize Your Jewelry Ecommerce Homepage

One of the biggest mistakes that ecommerce jewelry entrepreneurs make is failing to consider the similarities between ecommerce and brick-and-mortar jewelry stores and then forgetting to implement important merchandising and...

Interview with Liz Kantner, Jewelry Marketer and Designer Advocate

Interview with Liz Kantner, Jewelry Marketer an...

In Episode #92 of the Joy Joya Jewelry Marketing Podcast, I interview Liz Kantner, a self-described marketer, content creator, jewelry brand advocate, and more. Though not a jewelry designer herself,...

Interview with Liz Kantner, Jewelry Marketer an...

In Episode #92 of the Joy Joya Jewelry Marketing Podcast, I interview Liz Kantner, a self-described marketer, content creator, jewelry brand advocate, and more. Though not a jewelry designer herself,...

What You Can Expect to Pay for Jewelry Marketing

What You Can Expect to Pay for Jewelry Marketing

In last week’s blog post, we explained how you can determine an appropriate jewelry marketing budget and plan your marketing spend based on your current circumstances and goals. If you’re...

What You Can Expect to Pay for Jewelry Marketing

In last week’s blog post, we explained how you can determine an appropriate jewelry marketing budget and plan your marketing spend based on your current circumstances and goals. If you’re...

Determining Your Jewelry Marketing Budget

Determining Your Jewelry Marketing Budget

You may have heard the phrase “You have to spend money to make money”, and that definitely applies to jewelry brands that want to increase market share and remain competitive...

Determining Your Jewelry Marketing Budget

You may have heard the phrase “You have to spend money to make money”, and that definitely applies to jewelry brands that want to increase market share and remain competitive...

What's the Difference Between a Jewelry Marketing Strategy and Plan?

What's the Difference Between a Jewelry Marketi...

Jewelry entrepreneurs often use the terms “marketing strategy” and “marketing plan” interchangeably. However, the two things are not the same, and you actually need both for your jewelry business. In...

What's the Difference Between a Jewelry Marketi...

Jewelry entrepreneurs often use the terms “marketing strategy” and “marketing plan” interchangeably. However, the two things are not the same, and you actually need both for your jewelry business. In...