Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

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Podcast Episodes

Multichannel vs. Omnichannel Marketing for Jewelry Brands

Multichannel vs. Omnichannel Marketing for Jewe...

In “Jewelry Marketing in the Time of Coronavirus“, we discussed the importance of multichannel and omnichannel for jewelry brands. However, we haven’t really explored these two sales models in detail,...

Multichannel vs. Omnichannel Marketing for Jewe...

In “Jewelry Marketing in the Time of Coronavirus“, we discussed the importance of multichannel and omnichannel for jewelry brands. However, we haven’t really explored these two sales models in detail,...

What Does a "Funnel" Have to Do With Jewelry Marketing?

What Does a "Funnel" Have to Do With Jewelry Ma...

Have you ever used a funnel to transfer a large amount of liquid to a container with a narrow opening? You can probably imagine how a funnel is shaped, with...

What Does a "Funnel" Have to Do With Jewelry Ma...

Have you ever used a funnel to transfer a large amount of liquid to a container with a narrow opening? You can probably imagine how a funnel is shaped, with...

How Does Jewelry Marketing Differ from Jewelry PR and Sales?

How Does Jewelry Marketing Differ from Jewelry ...

In my experience speaking to jewelry entrepreneurs, I find there’s a lot of confusion about the terms “marketing”, “public relations”, and “sales”, which are sometimes used interchangeably. Though these business...

How Does Jewelry Marketing Differ from Jewelry ...

In my experience speaking to jewelry entrepreneurs, I find there’s a lot of confusion about the terms “marketing”, “public relations”, and “sales”, which are sometimes used interchangeably. Though these business...

Interview with Sneh Parmar, Next-Gen Ecommerce Innovator

Interview with Sneh Parmar, Next-Gen Ecommerce ...

In Episode #85 of the Joy Joya Jewelry Marketing Podcast, I interview Sneh Parmar, the CEO and co-founder of Lucky Labs. Unlike most guests on this podcast, Sneh is not...

Interview with Sneh Parmar, Next-Gen Ecommerce ...

In Episode #85 of the Joy Joya Jewelry Marketing Podcast, I interview Sneh Parmar, the CEO and co-founder of Lucky Labs. Unlike most guests on this podcast, Sneh is not...

5 Ways to Optimize Ecommerce Jewelry Product Pages

5 Ways to Optimize Ecommerce Jewelry Product Pages

If you’re not spending more time, energy, effort, and money on your jewelry product pages than you are on basically every other part of your ecommerce website, you could be...

5 Ways to Optimize Ecommerce Jewelry Product Pages

If you’re not spending more time, energy, effort, and money on your jewelry product pages than you are on basically every other part of your ecommerce website, you could be...

5 Tips for Being the "Founder Voice" of Your Jewelry Brand

5 Tips for Being the "Founder Voice" of Your Je...

After reading a recent article from Business of Fashion titled “Now’s the Time for Brand Founders to Speak Up. Here’s How.“, we were inspired to consider how jewelry founders can...

5 Tips for Being the "Founder Voice" of Your Je...

After reading a recent article from Business of Fashion titled “Now’s the Time for Brand Founders to Speak Up. Here’s How.“, we were inspired to consider how jewelry founders can...