Joy Joya Podcast

At Joy Joya, we believe that empowering jewelry brands with knowledge is just as important as the marketing strategies we deliver. Since 2016, our founder has been a trailblazer in jewelry marketing, helping brands shine in an ever-evolving industry. In 2018, she launched the Joy Joya Podcast—a top-rated podcast dedicated to helping jewelry entrepreneurs thrive.

With over 300 episodes and a loyal following, the podcast has become a key platform for sharing thought leadership in the jewelry niche. Whether you're looking for actionable marketing tips, industry insights, or real-world examples of success stories, the podcast offers invaluable expertise designed to help jewelry brands grow and succeed.

Why do we share it here? Because we believe in transparency and thought leadership. The podcast showcases the strategies, trends, and tools that fuel our success as a boutique marketing agency, and it demonstrates our deep commitment to helping jewelry brands flourish. By sharing our expertise openly, we aim to build trust and provide value to every jewelry business—whether you're a client or simply eager to learn.

Podcast Episodes

Developing a "Look-Tone-Feel" for Your Jewelry Brand

Developing a "Look-Tone-Feel" for Your Jewelry ...

When you’re in the process of planning to launch a jewelry brand, you must do more than simply design your jewelry pieces; you must also identify your target customers and...

Developing a "Look-Tone-Feel" for Your Jewelry ...

When you’re in the process of planning to launch a jewelry brand, you must do more than simply design your jewelry pieces; you must also identify your target customers and...

Interview with Brenna Pakes of JewelryNavigator.com

Interview with Brenna Pakes of JewelryNavigator...

In Episode #42 of the Joy Joya Jewelry Marketing Podcast, I interviewed Brenna Pakes, the creative force behind Jewelry Navigator, a podcast and website that guides shoppers to unique jewelry...

Interview with Brenna Pakes of JewelryNavigator...

In Episode #42 of the Joy Joya Jewelry Marketing Podcast, I interviewed Brenna Pakes, the creative force behind Jewelry Navigator, a podcast and website that guides shoppers to unique jewelry...

Three SEO Copywriting Tips for Jewelry Brands

Three SEO Copywriting Tips for Jewelry Brands

Search engine optimization (SEO) is the practice of making improvements to your jewelry brand’s Internet presence, so you can appear in the top search results for keywords related to your...

Three SEO Copywriting Tips for Jewelry Brands

Search engine optimization (SEO) is the practice of making improvements to your jewelry brand’s Internet presence, so you can appear in the top search results for keywords related to your...

SEO vs. PPC for Your Ecommerce Jewelry Brand

SEO vs. PPC for Your Ecommerce Jewelry Brand

As the owner of an ecommerce jewelry business, you must learn to love Google and understand the basics of both SEO and PPC, since these tactics can help you connect...

SEO vs. PPC for Your Ecommerce Jewelry Brand

As the owner of an ecommerce jewelry business, you must learn to love Google and understand the basics of both SEO and PPC, since these tactics can help you connect...

4 Tips for Planning Your Jewelry Brand's Social Media Posts

4 Tips for Planning Your Jewelry Brand's Social...

When it comes to your jewelry brand’s social media strategy, do you have a weekly or even monthly plan for your posts, or are you flying by the seat of...

4 Tips for Planning Your Jewelry Brand's Social...

When it comes to your jewelry brand’s social media strategy, do you have a weekly or even monthly plan for your posts, or are you flying by the seat of...

Four Types of Customers for Your Jewelry Brand

Four Types of Customers for Your Jewelry Brand

To review a year of major retail disruption, Shopify published its first State of Commerce Report based on global sales data, a survey of Shopify merchants, and research on American...

Four Types of Customers for Your Jewelry Brand

To review a year of major retail disruption, Shopify published its first State of Commerce Report based on global sales data, a survey of Shopify merchants, and research on American...